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In the minds of consumers, Sony is one of the world's greatest brands -- the company was once again rated the number one brand in the U.S. by the 2005 Harris poll. As noted, much of the brand equity Sony enjoys is rooted in product innovations.

	Blu-ray_Disc
	Sony products with Blu-ray Disc technology take high definition further than ever, to bring you FULL HD.

	Cybershot
	Redefining the concept of fun in photography

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