CEDIA Press Speeches
R. WAYNICK
B. MULLIN
J. GOLDSTEIN
C. FAWCETT
Received from teleprompter 5-Sep-07 16:36:21
k R. WAYNICK -- CEDIA 2007 PRESS CONFERENCE -- FINAL
THANKS DAVE AND GOOD EVENING EVERYONE.
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AS MANY OF YOU KNOW, SONY IS TAKING A NUMBER OF APPROACHES TO DISTINGUISH BOTH OUR PRODUCTS AND MARKETING FROM THE GROWING TREND TOWARDS MASS COMMODITIZA-TION.
FOR MAKE NO MISTAKE ABOUT IT-- THIS IS HAVING A NEGATIVE EFFECT ON THE PERCEIVED VALUE OF PRODUCTS IN OUR INDUSTRY...
AND H-D-T-V IS NO EXCEPTION.
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TO COMBAT THIS TREND, SONY HAS LAUNCHED A SERIES OF INITIATIVES THAT HAVE BEEN SPECIFICALLY DESIGNED TO ADDRESS THE CHALLENGES ASSOCIATED WITH HIGH DEFINITION.
THE FIRST OF THESE DEALT WITH CONSUMER EDUCATION.
IT FEATURED OUR "H-D TEST-DRIVE" CAMPAIGN, WHICH WAS INTRODUCED LAST YEAR AND GENERATED MILLIONS OF POSITIVE IMPRESSIONS AT RETAIL.
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WE ALSO RECENTLY ANNOUNCED A SECOND INITIATIVE, WHICH ANSWERS A KEY QUESTION RAISED BY THE ANALOG TRANSITION.
IT FOCUSES ON OUR NEW "TAKE BACK RECYCLING PROGRAM" WHICH ENCOURAGES CONSUMERS TO PROPERLY DISPOSE OF THEIR OLD T-V'S AND OTHER OBSOLETE ELECTRONICS.
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OUR NEWEST INITIATIVE -- SONY H-D-N-A -- IS BUILT UPON PRODUCT DIFFERENTIA-TION.
SIMPLY STATED, IT SYMBOLIZES OUR UNPARALLELED COMMITMENT TO PROVIDING CONSUMERS WITH THE FINEST H-D PERFORMANCE POSSIBLE...
AND WHETHER IN ELECTRONICS -- OR ENTERTAINMENT -- IT UNDERSCORES HOW VITAL A ROLE HIGH DEFINITION PLAYS IN WHO WE ARE AS A COMPANY.
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SONY ALSO UTILIZES H-D-N-A TO DEVELOP AND APPLY THE LATEST IN TECHNOLOGY...
THEN WE TRANSFER THIS EXPERTISE TO ALL OF OUR CORE PLATFORMS AND PROPERTIES, IN ORDER TO DELIVER A TOTALLY SEAMLESS END-USER EXPERIENCE.
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THANKS TO OUR THOROUGH UNDERSTANDING OF H-D-N-A, SONY IS ABLE TO DELIVER PRODUCTS THAT CONSISTENTLY OUT-PERFORM THE COMPETITION.
PRODUCTS THAT YOU’LL BE HEARING A LOT MORE ABOUT THIS EVENING.
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HOWEVER, IT TAKES MORE THAN MERE SLOGANS TO FULLY COMMUNICATE ALL OF THE MANY BENEFITS THAT SONY H-D-N-A PROVIDES....
SO ON AUGUST 16, SONY ELECTRONICS LAUNCHED THE LARGEST INTEGRATED MARKETING EFFORT IN OUR HISTORY.
OVER THE NEXT YEAR, WE’LL BE SPENDING MORE THAN A HUNDRED MILLION DOLLARS TO REACH CONSUMERS WITH THIS MESSAGE -- ACROSS ALL OF OUR CORE CATEGORIES.
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OUR H-D-N-A CAMPAIGN ENCOMPASSES A VARIETY OF TOUCHPOINTS.
INCLUDING TRADE AND CONSUMER PRINT -- TELEVISION -- RADIO -- ON-LINE -- IN-STORE -- AND OUT-OF-HOME MEDIA.
BUT THE KEY TO THIS CAMPAIGN FOCUSES ON SUCH WELL-KNOWN PERSONALITIES AS SUPER BOWL M-V-P PEYTON MANNING AND NASCAR DRIVER DALE ERNHARDT JR.
THEY TELL AN ENGAGING STORY ABOUT HOW SONY TECHNOLOGY AND EXPERTISE WORK TOGETHER TO ENHANCE A VARIETY OF DIFFERENT H-D PRODUCTS.
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TECHNOLOGIES LIKE OUR EXCLUSIVE S-X-R-D PANELS THAT ARE FOUND IN BOTH OUR PROFESSIONAL CINEMA AND HOME CINEMA PROJECTORS... OR THE ADVANCED VIDEO PROCESSING USED IN BOTH OUR BROADCAST MONITORS AND BRAVIA DISPLAYS...
OR THE BLUE LASER TECHNOLOGY EMPLOYED BY BOTH OUR XDCAM DECKS AND BLU-RAY DISC PLAYERS.
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IN SHORT, NO OTHER COMPANY IN OUR INDUSTRY HAS THIS TYPE OF HIGH DEFINITION “RESIDENT EXPERTISE”.
AND IT’S SHARED ACROSS SO MANY SONY PRODUCT SEGMENTS.
IT EVEN EXTENDS TO THE H-D CONTENT PRODUCED AND DISTRIBUTED BY OUR SISTER COMPANIES.
LIKE SONY PICTURES -- SONY B-M-G -- SONY COMPUTER ENTERTAINMENT -- AND SONY CREATIVE SOFTWARE.
IT ALL ADDS UP TO A COMPELLING PROPOSITION:
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IN SUMMARY, H-D-N-A IS NOT JUST A SLOGAN FOR SONY -- IT’S PART OF EVERYTHING WE DO!
AND IT’S RESPONSIBLE FOR NOTHING LESS THAN THE FINEST HIGH DEFINITION PRODUCTS AVAILABLE TODAY.
PRODUCTS THAT COMBINE OUR LEGACY FOR QUALITY AND INNOVATION WITH THE PASSION AND THE EMOTION THAT CONSUMERS CONTINUE TO EXPRESS FOR THE SONY BRAND.
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NOW TO TELL YOU MORE ABOUT OUR LATEST HOME AUDIO PRODUCTS, IT’S MY PLEASURE TO INTRODUCE BRENNAN MULLIN.
BRENNAN.....
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Received from teleprompter 5-Sep-07 16:37:23
k B. MULLIN - CEDIA 2007 PRESS CONFERENCE - FINAL
THANKS RANDY AND GOOD EVENING EVERYONE.
ALTHOUGH I’VE WORKED FOR SONY FOR YEARS, THIS MARKS MY FIRST VISIT TO CEDIA... WHICH MEANS I COULDN’T FIND A BETTER OPPORTUNITY TO UPDATE YOU ON THE LATEST DEVELOPMENTS IN SONY HOME AUDIO.
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IT ALL BEGAN WITH THE OVERWHELMING SUCCESS OF OUR AWARD WINNING 5200-ES RECEIVER LAST YEAR.
ITS INNOVATIVE TECHNOLOGY AND ADVANCED USER-INTERFACE MADE IT ONE OF THE MOST POPULAR A/V RECEIVERS IN THE INDUSTRY.
SO OUR STRATEGY THIS FALL IS QUITE SIMPLE...
WE’RE GOING TO BUILD UPON THE SUCCESS OF THE 5200-ES BY ELEVATING ITS PERFORMANCE -- FLEXIBILITY -- AND CONVENIENCE TO A WHOLE NEW LEVEL.
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TAKE OUR RECENTLY INTRODUCED DA3300-ES.
LIKE ALL OF OUR NEW RECEIVERS, IT SUPPORTS UP TO EIGHT CHANNELS OF LINEAR P-C-M AUDIO.
THIS MAKES IT IDEAL FOR A NUMBER OF HIGH RESOLUTION SOURCES.
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THE NEW 3300-ES HAS ALSO BEEN DESIGNED TO PROVIDE OUTSTANDING VIDEO QUALITY.
IT’S FULLY OPTIMIZED FOR BLU-RAY DISC AND OTHER HIGH DEFINITION PRODUCTS.
PLUS IT SUPPORTS THE NEW X.V. COLOR STANDARD.
IT ALSO INCORPORATES FAROUDJA’S LATEST VIDEO PROCESSING TECHNOLOGY, WHICH UPSCALES STANDARD DEF TO 1080P WHILE REDUCING JAGGED EDGES AND NOISE.
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ADDITIONALLY, IT INCLUDES OUR EXCLUSIVE DIGITAL CINEMA SOUND MODE, WITH BUILT-IN AUTO CALIBRATION.
AND IT’S COMPATIBLE WITH BOTH X-M AND SIRIUS SATELLITE RADIO.
THERE’S ALSO A DIGITAL MEDIA PORT WHICH ALLOWS YOU TO EASILY ACCESS A VARIETY OF PORTABLE AUDIO DEVICES...
NOT JUST IPODs -- BUT OUR LATEST WALKMAN AND A NUMBER OF BLUETOOTH-ENABLED PRODUCTS.
PLUS THE 3300-ES SUPPORTS A NUMBER OF AUDIO CODECS.
INCLUDING MP-3s -- A-A-C -- AND W-M-A.
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TO IMPROVE SOUND QUALITY, THERE’S A BUILT-IN D-S-P ENHANCER.
AND THERE’S A WIRELESS NETWORK CLIENT FOR STREAMING MUSIC DIRECTLY FROM YOUR P-C!
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THE 3300-ES HAS ALSO ELEVATED THE STANDARD FOR ENHANCED CONSUMER CONVENIENCE... BECAUSE ITS P-S-3 INSPIRED, CROSS-MEDIA BAR INTERFACE THAT INSURES FASTER, MORE INTUITIVE OPERATION.
THERE ARE ALSO THREE HDMI INPUTS THAT COME COMPLETE WITH “ACTIVE INTELLIGENCE”.
AS WELL AS AN EXCLUSIVE SONY FEATURE CALLED “BRAVIA THEATER SYNC”.
JUST ONE TOUCH OF THE SUPPLIED REMOTE ACTIVATES THE RECEIVER, AND SYNCHRONIZES IT WITH ANY COMPATIBLE SONY BRAVIA OR BLU-RAY PLAYER.
AND FOR CUSTOM INSTALLATIONS, THERE’S AN RS-232 INTERFACE -- ALONG WITH BUILT-IN 12-VOLT TRIGGERS AND I-R BLASTERS.
THE 3300-ES PROVIDES ALL OF THIS FOR A SUGGESTED SELLING PRICE OF $999.
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THERE’S ALSO A NEW STEP-UP MODEL, THE 4300-ES.
IT OFFERS BUILT-IN DOLBY DIGITAL PLUS AND TRUE H-D DECODING -- AS WELL AS SUPPORT FOR D-T-S HD AND MASTER AUDIO.
IT ALSO SUPPORTS THE “DEEP COLOR” VIDEO FEATURE THAT’S IN THE LATEST H-D-M-I 1 POINT 3 SPECIFICATION.
THE 4300-ES WILL BE AVAILABLE IN OCTOBER FOR $1299.
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LAST, BUT NOT LEAST, IS OUR NEW 5300-ES FLAGSHIP RECEIVER.
WITH UP TO 120 WATTS OF POWER PER CHANNEL, IT MEETS THE NEEDS OF THE MOST DEMANDING A-V ENTHUSIAST.
IT ALSO OFFERS FULL SECOND ZONE, HIGH DEF DISTRIBUTION VIA COMPONENT VIDEO -- ALONG WITH PICTURE-IN PICTURE FEATURES.
AND GET THIS -- THERE ARE SIX H-D-M-I INPUTS -- ALL OF WHICH COME COMPLETE WITH ACTIVE INTELLIGENCE.
THE 5300ES WILL BE AVAILABLE THIS MONTH FOR $1699.
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FINALLY, THIS BEING CEDIA, SONY IS ALSO EXHIBITING A NUMBER OF OTHER HOME INTEGRATION PRODUCTS.
INCLUDING OUR LATEST VIDEO SYSTEM, WHICH DISTRIBUTES UP TO TWELVE ZONES OF FULL H-D VIDEO OVER CAT-5 WIRING.
THERE’S ALSO A NEW RACK SYSTEM THAT SUPPORTS UP TO THIRTEEN H-D ZONES.
IT EVEN INCLUDES A BLU-RAY DISC PLAYER!
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AS YOU CAN SEE, SONY’S H-D-N-A IS INFLUENCING A NUMBER OF HOME AUDIO DEVELOPMENTS.
AND TO TELL YOU MORE ABOUT THE ROLE IT’S PLAYING IN H-D-T-V, I’D LIKE TO INTRODUCE JEFF GOLDSTEIN.
JEFF....
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Received from teleprompter 5-Sep-07 16:36:36
k J. GOLDSTEIN -- CEDIA 2007 PRESS CONFERENCE -- FINAL
THANKS BRENNAN.
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DURING OUR PRESS CONFERENCE IN JUNE, SONY BRAVIA LAUNCHED NO LESS THAN NINE FLAT PANEL L-C-D MODELS, ACROSS THREE DIFFERENT SERIES OF DISPLAYS.
ALL OF THESE NEW PRODUCTS ARE NOW AVAILABLE AND DELIVER FULL 1080P PERFORMANCE.
THEY ALSO UTILIZE SONY H-D-N-A TO PROVIDE THE MOST ADVANCED TECHNOLOGY AND FEATURES POSSIBLE.
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SONY BRAVIA ALSO DELIVERS THE BEST “BIG SCREEN” MICRO DISPLAY H-D EXPERIENCE... AND DURING OUR LAST EVENT, WE INTRODUCED FIVE NEW SETS, IN TWO DIFFERENT SERIES.
ALL OF THESE MODELS INCORPORATE OUR EXCLUSIVE SXRD TECHNOLOGY.
S-X-R-D DELIVERS A BRIGHT, HIGH CONTRAST PICTURE USING THREE SEPARATE COLOR PANELS, WITH TWO MILLION PIXELS EACH.
IT ALL ADDS UP TO ONE INCREDIBLE H-D EXPERIENCE.
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HOWEVER THIS IS CEDIA -- THE HOME OF THE CUSTOM INSTALLATION SPECIALIST!
AND SONY IS DETERMINED TO ADDRESS THIS CRITICALLY IMPORTANT MARKET, AS WELL.
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THE SOLUTION, ONCE AGAIN, CAN BE FOUND IN OUR S-X-R-D TECHNOLOGY.
FOR IT WAS HERE, THREE SHORT YEARS AGO, THAT WE LAUNCHED OUR LEGENDARY QUALIA 0-0-4 FRONT PROJECTOR.
IT BROUGHT FULL 1080 PERFORMANCE TO HOME THEATER ENTHUSIASTS, FOR THE FIRST TIME.
SINCE THEN, WE BROADENED OUR LINE TO INCLUDE THE FULL-FEATURED VW-100 PROJECTOR...
ALONG WITH THE AFFORDABLY PRICED VW-50, WHICH SONY INTRODUCED LAST YEAR TO BRING “FULL H-D” TO THE BROADEST POSSIBLE AUDIENCE.
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NEEDLESS TO SAY, THESE PRODUCTS HAVE HAD A DRAMATIC IMPACT ON OUR INDUSTRY... AND TODAY, I’M PLEASED TO INTRODUCE THE VW50’S SUCCESSOR -- THE VPL-VW60.
IT OUT-PERFORMS THE VW50 IN EVERY WAY -- AS WELL AS ANY OTHER PROJECTOR, ANYWHERE NEAR ITS PRICE ON THE MARKET.
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THE VW60 INCLUDES OUR LATEST FULL 1080P S-X-R-D PANELS, WHICH DELIVER MORE THAN DOUBLE THE NATIVE CONTRAST RATIO OF OUR PREVIOUS DESIGNS.
AND WHEN COMBINED WITH SONY’S ADVANCED IRIS TECHNOLOGY, IT CAN ACHIEVE A STUNNING 35,000 TO ONE DYNAMIC CONTRAST!
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THE VW60 ALSO FEATURES 24P CAPABILITY, FOR TRUE CINEMA-LIKE PERFORMANCE.
AND IT INCORPORATES OUR LATEST BRAVIA ENGINE PROCESSING FOR MORE DETAILED, LIFE-LIKE IMAGES.
THERE’S ALSO AN IMPROVED U-H-P LAMP THAT GENERATES UP TO A THOUSAND LUMENS OF BRIGHTNESS.
ALONG WITH A BUILT-IN ZOOM LENS WITH ADJUSTABLE LENS SHIFT.
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PLUS THERE’S AN EXCLUSIVE PANEL ALIGNMENT FEATURE SPECIFICALLY DEVELOPED FOR CEDIA INSTALLERS.
IT ALLOWS YOU TO ADJUST EACH PANEL INDIVIDUALLY, TO AN INCREDIBLE ACCURACY OF POINT ONE PIXEL!
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FOR ADDED CONVENIENCE, THERE’S OUR H-D-M-I BASED BRAVIA THEATER SYNC, AS WELL.
ALONG WITH A SPECIAL “THEATER MODE” FOR MORE PRECISE CALIBRATION.
AND OF COURSE, THE VW60 OFFERS A VARIETY OF CONNECTIVITY OPTIONS, INCLUDING DUAL H-D-M-I INPUTS -- AND AN RS-232 INTERFACE.
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BEST OF ALL, THE VW60 WORKS WITH AN OPTIONAL MOTORIZED ANAMORPHIC LENS.
SO, YOU CAN VIEW 2.35 TO 1 BLU-RAY DISC TITLES ACROSS THE ENTIRE SCREEN -- WITHOUT HAVING TO “LETTER-BOX” THE PICTURE.
NOW YOU CAN ENJOY YOUR FAVORITE MOVIES IN THEIR NATIVE ASPECT RATIO -- WITHOUT ANY COMPROMISES!
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ALL OF THIS ADVANCE PERFORMANCE AND FEATURES COMES IN A COMPACT DESIGN THAT’S MUCH QUIETER THAN COMPETITIVE MODELS.
THE VPL-VW60 WILL BE AVAILABLE THIS MONTH AT A SUGGESTED SELLING PRICE OF UNDER $5,000.
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THERE’S MORE....
TODAY SONY IS ALSO PROUD TO ANNOUNCE OUR VPL-VW200 -- THE NEW REFERENCE STANDARD FOR HOME CINEMA PROJECTORS.
IT INCORPORATES A NUMBER OF REFINEMENTS...
LIKE A 400 WATT XENON CINEMATIC LAMP THAT MAINTAINS IDEAL COLOR TEMPERATURE UNDER VIRTUALLY ALL OPERATING CONDITIONS... THERE’S ALSO AN EXCLUSIVE CARL ZEISS VARIO TESSAR GLASS LENS THAT’S BEEN ENGINEERED TO OPTIMIZE S-X-R-D PERFORMANCE.
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THE VW200 ALSO INCORPORATES SONY’S UNIQUE MOTION FLOW HIGH FRAME RATE TECHNOLOGY... IT OPERATES AT A HUNDRED AND TWENTY FRAMES PER SECOND, FOR VIRTUALLY ARTIFACT-FREE PICTURES.
IT CAN BE USED IN EITHER BLACK FRAME INSERTION -- OR MOTION INTERPOLATION MODE.
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AS YOU WOULD EXPECT, THE VW200 ALSO OFFERS ELECTRONIC PANEL ALIGNMENT FUNCTION AND IS COMPATIBLE WITH AN EXTERNAL ANAMORPHIC LENS, AS WELL...
PLUS THERE’S LOTS OF OTHER FEATURES, INCLUDING A BUILT-IN ETHERNET PORT.
ALL OF THIS CAN BE FOUND IN A SLEEK CHASSIS THAT’S SIMILAR TO THE VW100, FOR A SUGGESTED SELLING PRICE OF UNDER $15,000.
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HOWEVER, THE VW200 PRESENTED JUST ONE CHALLENGE...
SONY WANTED TO PUT THIS PROJECTOR THRU ITS PACES.
SO WE NEEDED A REAL EXPERT WHO COULD TRULY EVALUATE ITS FULL PERFORMANCE.
A MOTION PICTURE AND TELEVISION PROFESSIONAL LIKE BARRY SONNENFELD, WHO HAS MORE DISCRIMINATING EYES AND EARS THAN OUR OWN....
BARRY BEGAN HIS CAREER AS A CINEMATOGRAPHER, WHERE HE COLLABORATED WITH THE COEN BROTHERS ON SUCH ICONIC FILMS AS “BLOOD SIMPLE”, “RAISING ARIZONA” AND “MILLER’S CROSSING”.
HE ALSO SERVED AS DIRECTOR OF PHOTOGRAPHY ON SUCH FILMS AS “BIG”... “THROW MAMA FROM THE TRAIN”.
AS WELL AS ON TWO ROB REINER CLASSICS -- “WHEN HARRY MET SALLY”... AND “MISERY”.
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ADDITIONALLY, AS A DIRECTOR, BARRY HAS FOUND COMMERCIAL AND ARTISTIC SUCCESS WITH A VARIETY OF FILMS, INCLUDING “GET SHORTY”... AND THE “MEN IN BLACK” SERIES.
PLUS HE’S PRODUCED OR EXECUTIVE PRODUCED A NUMBER OF OTHER FILMS AND TELEVISION SERIES AS WELL....
AND SINCE HE’S THE ULTIMATE RENNAISSANCE MAN, BARRY ALSO SERVES AS A CONTRIBUTING EDITOR FOR ESQUIRE MAGAZINE, WHERE HE WRITES A MONTHLY COLUMN CALLED “THE DIGITAL MAN”.
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WITH CREDENTIALS LIKE THESE, WE THOUGHT IT WOULD BE APPROPRIATE TO INVITE BARRY HERE TODAY SO THAT HE COULD SHARE HIS IMPRESSIONS OF OUR NEW VW200 PROJECTOR.
PLEASE WELCOME MR. BARRY SONNENFELD.
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[BARRY DELIVERS HIS COMMENTS]
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Received from teleprompter 5-Sep-07 16:37:15
k C. FAWCETT -- CEDIA 2007 PRESS CONFERENCE -- FINAL
THANKS, DAVE.
I APPRECIATE THE KIND INTRODUCTION... IT’S THE LEAST YOU COULD DO AFTER PLACING ME BEHIND BARRY SONNENFELD, WHO IS ONE TOUGH ACT TO FOLLOW.
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DURING OUR LAST PRESS EVENT, I STATED THAT THE BLU-RAY DISC LAUNCH WAS GOING VERY WELL, AND THAT THERE WAS PLENTY OF REASON FOR OPTIMISM.
AND TODAY, ONLY THREE MONTHS LATER, I’M EVEN MORE CONFIDENT...
IN FACT, THE ONLY QUESTION THAT REMAINS IS NOT IF BLU-RAY IS GOING TO WIN THE FORMAT WAR, BUT WHEN.
JUST CONSIDER THE EVIDENCE... ACCORDING TO THE MOST RECENT DATA FROM NEILSEN, DURING THE FIRST HALF OF THIS YEAR, SALES OF BLU-RAY DISC TITLES EXCEEDED ONE POINT SEVEN MILLION DISCS.
THAT’S MORE THAN TWICE AS MANY DISCS THAT HAVE BEEN SOLD BY THE OTHER NEXT GEN FORMAT.
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THIS DATA IS EVEN MORE STRIKING WHEN YOU COMPARE SALES FOR STUDIOS THAT SUPPORT BOTH FORMATS.
ACCORDING TO VIDEO SCAN, WARNER’S “THE 300” ON BD OUTSOLD THE HD-DVD VERSION BY MORE THAN ONE HUNDRED THOUSAND UNITS.
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AND SUCH FILMS AS DREAMWORK’S “DISTURBIA” AND PARAMOUNT’S “SHOOTER” SOLD TWICE AS MANY UNITS ON BLU-RAY THAN ON THE OTHER HI-DEF PLATFORM.
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AS YOU CAN SEE, BLU-RAY DISC’S STUDIO SUPPORT REMAINS EXTREMELY STRONG.
TAKEN AS A WHOLE, THESE STUDIOS ARE RESPONSIBLE FOR NEARLY EIGHTY PERCENT OF ALL HOME VIDEOS SOLD TODAY.
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ALL OF THIS UNDERSCORES WHY SO MANY OTHER COMPANIES HAVE DECIDED THAT THEY TOO, WILL SUPPORT ONLY BLU.
-- BLOCKBUSTER, WHO ANNOUNCED IN JUNE THAT THEY WOULD CARRY BLU-RAY MOVIES IN 1,700 OUTLETS NATIONWIDE...
-- B-J’S WHOLESALE CLUB, WHO DECIDED TO PROVIDE ONLY BLU-RAY DISC PRODUCT IN THEIR STORES.
-- STARZ HOME ENTERTAINMENT MADE A DECISION THAT THEY WILL MARKET ONLY BLU-RAY TITLES THIS FALL.
-- PLUS THE HOME THEATER SPECIALISTS OF AMERICA -- A GROUP WELL-KNOWN TO CEDIA -- ALSO STATED THAT THEY PLAN TO PROMOTE BLU-RAY AS THEIR ENDORSED NEXT GENERATION FORMAT.
