CES 2007 Press Conference Speech
Final Show Script
Introduction of Joshua Bell.
Rick Clancy:
Thank you very much, Joshua.
I'm so glad you could join us today.
( Bell exits )
And thank you...for joining us as well.
I'm Rick Clancy and it's my pleasure to welcome you to Sony's press conference at the 2007 Consumer Electronics Show.
This year, Sony Electronics and our sister companies have brought all of our entertainment and electronics assets together at CES as we focus on the theme of "Transformations."
Sony is leading the way in transforming CES from an electronics show to an entertainment show.
You've already witnessed part of the process with Joshua Bell's performance.
And this will continue throughout the show at the Sony booth right here in the Backstage Theater with live shows from Joshua, Landon Pigg and a variety of other Sony BMG Music artists, as well as presentations from Sony Pictures, Sony Electronics and other parts of the Sony family.
With this in mind, I'd like to acknowledge Sony Electronics' Chief Marketing Officer Mike Fasulo --and his counterparts at our sister companies who have pulled this wonderful transformation together for us here at CES.
Clearly, Sony is transforming itself by leveraging all our strengths.... electronics, music, videogames, movies, television and online entertainment.
It's an enviable position that not one of our competitors can even come close to matching.
We are, after all, as our global Chairman and Chief Executive Officer Howard Stringer likes to say....Sony United.
And before we begin, I'd like to take a moment to recognize and welcome Sir Howard, who is here with us.
Thank you for joining us.
Today, our two-part agenda will first take you on a quick booth tour where you will be hearing from different Sony executives at each of our four product and lifestyle areas.
They'll be speaking about what's new, what's hot, and what to be on the look for.
Handheld cameras will be following all the action live, so no matter where you're sitting, you'll be in the in the middle of it.
Then, once you've heard from all of the executives at each of the product areas, we'll return here to the Backstage Theater for part two.
This is when we will have a significant news announcement involving a new technology endeavor with some major industry partners you are sure to recognize.
So let's kick things off with a subject that's on the minds of many of you...the recent launch of PlayStation 3.
Now here's Peter Dille, senior vice president of marketing for Sony Computer Entertainment America to give you a PlayStation update.
Peter....
Peter Dille:
Thanks, Rick.
As we’ve just heard, 2007 will be a year of transformation for Sony -- one in which we will lead the way by introducing dynamic new products that allow consumers to enjoy high-definition entertainment whenever and wherever they want.
At Sony Computer Entertainment, we actually introduced a product in 2006 that we believe will be central to that strategy -- PlayStation 3, which debuted in November to great excitement and acclaim.
Even before the launch, thousands of consumers lined up at retail storefronts across North America in hopes of securing one of the first PS3's.
Our stated goal was to ship one-million PS3’s into retail by the end of calendar 2006.
And today, I am proud to announce that we have achieved that goal.
In the six weeks from November 17 thru December, more than one-million PS3s reached retailers here in North America, thus, successfully launching what has been called one of the most important consumer electronics products of the decade.
Perhaps what’s most remarkable about this accomplishment, and what demonstrates the power of the PlayStation brand, is that we actually hit the million unit mark faster with the PS3 than we did with the original PlayStation and PlayStation 2.
And the PS2 is the most successful game console ever created, having sold more than 110 million units worldwide and growing.
With a successful launch under our belt, we are on track for our next milestone -- to ship six million PS3 units in the marketplace worldwide by the end of March 2007.
Now as exciting as our launch numbers are, future success in the marketplace will depend upon more than meeting early sales milestones.
Looking down the road, I believe there are three major market trends that are shaping up to create an opportunity for the PlayStation brand to continue to dominate the computer entertainment industry for the foreseeable future:
First, “the momentum of high-definition formats;” Second, “the growing demand and potential for portable entertainment;” and third, “the increasing importance of online/community offerings, including the explosive popularity of user-generated content.”
Let’s start with the first trend -- High Definition.
If you ever had any doubt, these next few days at CES will confirm what Sony has known for some time -- the future of visual entertainment is indisputably high-def.
Just as high-definition is redefining television and movies, so too we believe the new paradigm for gaming is high definition, and Sony is the only company currently bringing the full HD experience to consumers with the PS3.
The PlayStation 3 is the only system to feature the highest-definition output possible -- Full 1080p -- through HDMI.
In our booth, you will see games like Lair and MotorStorm running at full 1080p at 60 frames per second, a feat never before possible on any computer entertainment system.
The resolution on MotorStorm is so crisp, you can see individual mud splatters on the cars as they race through the courses.
In addition to the cell broadband engine, the PS3 also features a built-in Blu-ray Disc player, enabling crystal clear visuals, as well as enhanced storage capacity.
As you know, a Blu-ray Disc can hold up to five times the data of a standard DVD....
For consumers, having a BluRay movie playback standard with the world's most advanced gaming machine is a great value.
And for game developers, BluRay provides a vastly bigger canvas to create never before seen gaming experiences.
Needless to say, Blu-ray disc movies played on the PS3 look absolutely stunning.
Based on the PS3’s success alone, the installed base of BluRay machines in North America is also now more than one million.
Our initial consumer research among PS3 owners confirms that consumers appreciate the technological benefits of Blu Ray and more than 90% have watched a Blu Ray movie on their PS3.
The second trend? Portable entertainment.
At the show this week, you will undoubtedly be hearing a lot
about the “digital living room.”
We think the term “living room” is too limiting -- we would rather think about it simply as “Digital Living.”
Getting the entertainment content you want, where and how you want it.
This means creating devices that revolve, and actually evolve, around you... products like the PSP.
To date, the PSP has sold more than 20-million units worldwide to consumers who wanted something more than just a portable gaming machine... they wanted a true portable entertainment experience.
PSP works hand-in-hand with technologies like “Tivo-to-Go” and "Location Free TV," which gives consumers the power to view content anytime, anywhere.
The PSP also allows you to browse the Internet from the palm of your hand, in addition to watching full-length movies on UMD.
And it’s not just PSP that leverages the trend towards portability, the PS3 contributes as well.
The PSP is dynamically linked to the PS3, meaning soon, you will be able to access your PS3 from anywhere in the world utilizing a wireless hotspot.
This access will allow you to view the multi-media content found on your PS3 hard drive via your PSP.
So, if you want to access Spiderman, the movie, in Milan from your PS3 in Milwaukee, it is all possible.
In fact, you will be able to access all your PS3 media content -- games, music, videos and photos -- on your PSP.
It’s an incredibly powerful experience.
The third trend I spoke of is the increasing importance of online and community offerings, including the explosive popularity of user-generated content.
To meet this trend, both our PS3 and PSP products maximize connectivity and community in new and exciting ways.
With the PS3, Sony is taking a very different approach to online networking as a vital component of the computer entertainment experience.
First of all, access to the PlayStation Network is free, in stark contrast to the subscriptions charged for other services.
Second, every single PS3 comes with online capability out of the box and a built in hard drive to store content downloaded from the PlayStation Store.
To match this technology with content, we have developed an “open access” development model for our network, which is far different than our competitor’s, allowing publishers to create content without limitations.
It really is the content that is king here.
Instead of offering just mini-games through the PlayStation Network, our development teams are creating experiences that fully leverage the PS3’s technology -- games like Gran Turismo HD, the market-leading racing franchise is now offered through download at full 1080p; or flOw, a futuristic game rendered beautifully in 1080p developed by six grad students from USC to be released this month on the PlayStation Store.
In addition to connecting with great content on the PlayStation Network, consumers can connect with people from around the world with shared interests.
The PS3 already features functions like video chat and text messaging…
In 2007, watch for us to expand the Network by creating new online worlds where consumers can explore, create and share user-created content.
There is limitless potential to the types of content and experiences we can offer on the PlayStation Network.
We believe 2007 will be an exciting time for Sony Computer Entertainment, but more importantly, it is an exciting time to be a PlayStation enthusiast.
This next decade is shaping up to be the most exciting one ever in computer entertainment.
But enough talk, let’s take a look now at some of the upcoming games for the PS3 to show you why consumers are so excited about this revolutionary product...
Hopefully, you’ll agree this video illustrates how PlayStation 3 will both benefit from and drive the adoption of high definition.
We thank you all very much for being here and for being supporters of Sony and the PlayStation family of products.
To tell you more about how Sony is shaping the HD world, I’d like to introduce the head of Sony's Home Product Division, Randy Waynick.
Randy Waynick:
Thanks, Peter.
Hello everyone...welcome to what we like to call the "Full HD" area.
I have a lot of good news to talk about today.
Many of you have heard about the power of Full HD.
While Sony may have coined the phrase and certainly popularized it, not surprisingly, others have tried to follow suit.
The truth is, as that old country music song goes: "They can walk in our tracks, but they can't fill our shoes."
Because from the Lens to the Living Room, Sony has secured the leading position in Full HD across practically every product category, in both the professional and consumer arenas, thanks to innovative products and technologies that combine powerful performance, forward-thinking design and riveting content.
For example, as the leader in broadcast and production equipment, our HD XD Cam and media dramatically improve professional workflow, thanks to the blue laser disc system with it's file-based recording capability and built-in editing.
On the consumer side, for those of you who choose to minimize the power of 1080p... please take a look at the big screen, see the big picture and listen to consumers.
They've told us that when it comes to HDTV, bigger is better when it comes to both screen size and resolution... only the very highest will do.
We've listened and been rewarded, According to the most recent N-P-D data Sony was Number-1 in units and dollars in total TV in 2006.
Clearly, we are the standard against which all others are judged.
Some of you have had our HD televisions in your living rooms and even in your labs.
You've seen with your own eyes how not all LCD and micro-display televisions are created equally.
SXRD technology, which by now I'm sure you many of you know stands for Silicon Crystal Reflective Display, continues to lead the industry.... whether delivered via our latest consumer front-projector, the VPL-VW50, one of our 4K professional models, which continue to garner rave reviews...or in one of our rear-projection Grand WEGA TVs, simply offer the best price/performance proposition in the industry.
Today, we're previewing our new 55-inch SXRD prototype, featuring a new laser light engine technology.
The result will be enhanced color uniformity and brightness. It will also be trimmer...slimming down from the traditional 19-inch depth to approximately 10 inches.
Look for this set to appear in the near future as we continue to dominate in the micro-display category.
Another category that has remained incredibly hot for Sony and the industry is flat-panel LCD.
You know how we sped to the top of the market and have remained there with our BRAVIA line.
Well, the line has continued to grow, from just 8 in 2005 to the present roster, which features 16 models ranging in size from 23- to 52-inch screens along with a variety of colors and designs
But the lineup is about to grow again.
While I don't have a drum roll...please welcome the new state-of the art 70-inch BRAVIA Full HD 1080p television.
Not only does it feature LED backlighting, contrast ratio enhancements, but with our new Motion Flow technology our refresh rate is the fastest Sony LCD set to date.
This makes it the perfect match for 1080p sources such as our Blu-ray Disc player.
It also features X-V Color technology, which you'll be hearing more about shortly in conjunction with our new high-definition camcorders.
It's Sony's name for a new international standard for expanded color reproduction in all video applications.
So what does the future hold for LCD TVs?
Well, you know what they say about bigger being better...
Future sets like our 82-inch BRAVIA prototype on display hold a lot of promise.
Besides, you don't even need a wall to hang this TV on... It is the wall.
Also in the future, as we continue to improve existing technologies, Sony is in the forefront of developing new display technologies, particularly Organic Light Emitting Diode technology or OLED.
We have a 27-inch prototype that is capable of scalable Full HD performance in a very slim form factor.
Stay tuned for more to come.
Unlike many of our competitors, in Sony's Full HD world, it's not just about television.
I've already commented a bit about professional broadcasting, production and, of course, the Hollywood community, where Sony is playing a starring role in the HD transition.
It's also about Blu-ray Disc.
Not only has the Blu-ray provided PlayStation 3 with a foundation for the future, our recently introduced BDP-S1 Blu-ray player has received a favorable response from consumers and retailers alike.
In addition to these two products, we're also launching VAIO products like the new XL3 Digital Living System, which not only has Blu-ray functionality, but allows you to record television shows in high definition.
This new VAIO model joins the previously introduced AR notebook, which supports Blu-ray read/write capability.
There are also Blu-ray drives, BD recording media, and new Blu-ray content from Sony Pictures Entertainment and SonyBMG Music.
All of these products are now being joined by two new Blu-ray prototypes we're previewing today.
I'm confident these BD players will deliver on the promise of exceptional high-def performance.
Look for them to arrive on the market later this year.
In the meantime, Sony is also providing Full HD products that blend powerful technologies with our customers' need to create and display content, while expressing their personal creativity.
And, here to tell you more about this and other developments on the digital imaging front is our senior vice president for Personal, Mobile and Imaging products, Steve Haber.
Steve....
Steve Haber:
Thanks Randy and hello everyone.
In today's digital world, consumer's are going far beyond passive entertainment.
They're actually getting "behind the lens" and generating their own content.
And thanks to the Internet, they are sharing this content with family and friends, everywhere.
In my view, no company is better positioned to provide the tools necessary to create, edit and enjoy personal content in high-definition than Sony...
Because unlike ordinary camera manufacturers, Sony has been digital from "Day One".
For example, Sony's CineAlta 24p camcorders have been the key driver for Hollywood's transition from 35 millimeter to the Digital Cinema Age.
The same expertise and innovation can also be found on latest Handycam models.
Here at CES, we are introducing 16 new camcorders in three different storage formats: hard drive, DVD, and miniDV.
And the percentage of the line that that's high-definition is growing fast.
Today, I'm pleased to announce four HD additions to the Handycam family.
Using the new AVCHD technology, two of the new high-definition models are DVD-based camcorders and the other two are
HDV-based.
The top-of-the-line models feature Sony's Clear VID CMOS sensor technology and Super-Steady Shot, for great performance under all types of conditions.
They also have our new three-megapixel image sensor, which enhances high-def video and as well as still photography.
All of these new HD camcorders work with our VAIO PCs, recording media and Vegas editing software to provide an outstanding
high-definition experience.
Sony has another new technology that Randy mentioned earlier that we call X-V.Color.
It's found in all four of these new HD camcorders.
Xv.Color is our recently coined name for "Xv-YCC" or "extended video YCC"-- the new international standard that enables the current color data range to be expanded for wider color reproduction.
In essence, with xv.Color, your camera can now capture more of what your eye can actually see.
Think about it:
Now, personal content captured on one of our new Sony Handycam camcorders and played on an xv.Color-compliant 70-inch BRAVIA television, will appear more vibrant, more life-like, than anything you've ever seen before.
It's an important feature to have and we anticipate other companies will follow.
Of course, our expertise in digital imaging doesn't end here.
Sony has quickly become the Number-One market share leader in the hard drive camcorder segment in the U.S... by quickly taking more than 60 percent of the market.
And during this show, we're featuring four new hard-disc drive camcorders starting at $600, with storage capacities ranging from 30 to 60GB, as well as advanced data protection systems and 40X optical zoom lenses.
We also have a new line of DVD standard-definition camcorders for those seeking recording and playback simplicity starting at unde $400.
In digital still cameras, Sony offers the broadest range of imaging solutions available.
The excitement begins with the latest Sony Ericsson Cyber-shot phone that's perfect for casual shooters.
It offers 3.2 megapixel resolution, along with auto focus and a built-in Xenon flash with red-eye reduction.
Then there's our Cybershot point-and-shoot still cameras which are the fastest and most fashionable on the market.
For example, our T50 comes in three different colors.
Despite its ultra-compact size, it has a 7.2 megapixel imager, as well as Super Steady Shot Image Stabilization and our exclusive 3-inch "Clear Photo" LCD Plus touchscreen display.
Then there's our Cybershot H5...
This advanced camera model features a Carl Zeiss lens with 12X optical zoom, along with a high-sensitivity mode that's perfect for low-light conditions.
This brings us to D-SLR-- the fastest growing segment of the market-- and our recently launched ALPHA A-100 camera.
It's body has several Sony technologies built right in... including a 10.2 megapixel CCD and our Bionz image processing engine.
And there's our Super Steady Shot system which is compatible with all of our Carl Zeiss and Sony lenses.
All of this... not to mention a full range of consumer and professional Sony digital printer solutions.
Yes --- it's safe to say that Sony has digital imaging down to a science.
And now, I'd like to turn things over to Sony's most well-known "gadget man"-- the head of our IT Products division Furumi-san.
Hideyuki Furumi:
Thank you, Steve.
Welcome to the section of the booth we are calling... Hear, There and Everywhere.
This is the place where the hottest portable, mobile and wireless products reside at CES.
It's for those who want to access a variety of entertainment, communication and information without boundaries or limitations.
It's all about creating your own personalized world.
Personalization, in fact, is becoming a Sony hallmark.
We believe that it's what consumers are seeking, as they are bombarded by look-alike/sound-alike products from an ever-expanding list of manufacturers.
At Sony, personalization can be found practically everywhere.
And, portable and mobile products are no exception.
You've already heard from Randy about our latest VAIO digital living system.
We're also kicking off 2007 with an expanded line of recently announced VAIO notebooks that come in different colors and die-sub patterns.
Any of them can be personally engraved with the user's name or personal message.
But VAIO is more than just a pretty face.
It has continued to capture the mind-share of consumers -- as well as grab market-share, thanks to leading-edge high-performance products that meld computing, entertainment, communication and design.
It makes for a potent cocktail.
Take our latest VAIO UX Micro PC for example.
Weighing just over a pound, it incorporates a flash-based-
hard drive.
Plus it's built-in Bluetooth, wireless WAN, and Wi-Fi technology enables users to communicate virtually anywhere.
And despite its pocket size, it has the same functionality as a full-sized notebook.
And let's not forget that in many respects the concept of personalization began with music.
Our WA1 wireless system allows you to access and stream music or Internet radio from your PC for playback and enjoyment virtually anywhere in your apartment or house.
We're also introducing the eye-catching TP-1 digital living system.
It's white, spherical design fits harmoniously into most home environments and shatters the notion of what PC products should look like or where they should reside.
Speaking of music, there's also our latest Walkman MP3 players, which encompass a variety of new form factors, including a new Sports model, and one with built-in, noise-canceling technology.
All of our networked Walkman models feature the Sony Connect service for downloading your favorite tracks while Sony's Connect eBook store provides tens of thousands of book titles for our recently introduced Sony Reader.
We like to think of the Reader as the Walkman of The Written Word.
It has the ability to store more than 80 books in its internal memory, plus hundreds more on a Memory Stick or SD card, while providing easy access and readability.
We've been very pleased with our retail distribution partnership like Border's Books.
And we're confident that the Sony Reader is destined for even greater growth in 2007.
Speaking of partners, there's also a series of Sony Ericsson Walkman phones that combine music functionality with telephony and the ability to connect with our latest Sony X-plod car audio head units using Bluetooth.
Communication doesn't begin and end with cell phones, however.
Thanks to our Mylo Communicator, Sony is providing people the ability to text and talk-- to one another-- via a wireless Internet connection.
This sleek device has received some great reviews.
We're now working with Skype and T-Mobile to expand its capabilities even further moving forward.
And finally, catering to consumers' personal tastes doesn't always have to mean "on the go."
It can also mean "place shifting" with such products as our Location Free device.
As many of you know, Location Free allows you to stream content from your home -- or anywhere else you have the base station --
thousands of miles away over a wi-fi connection to devices with displays you may be traveling with, such as VAIO PCs and PlayStation Portables.
So there you have it.
Just a few examples of how Sony is personalizing entertainment, information and communication, here, there and everywhere.
Now I'd like to send things back to Rick.
Rick...
Rick Clancy:
Thanks, Furumi-san.
And thanks to all of our other presenters.
From the sound of things, we certainly have a lot to look forward to during the first half of 2007.
Now, in case you didn't write it all down, you can download press releases and digital images of all of the products and technologies mentioned today.
You'll find them at our News and Information website at sony.com/news.
As we all know, our industry is not just about products for the near term.
It's also about companies with products and technologies that have the ability to capture and deliver a powerful entertainment vision for the future.
Well, at Sony, the future starts right here....right now.
Here to tell you all about it, as we enter the second part of our press conference, is the President and Chief Operating Officer of Sony Electronics in the United States... Stan Glasgow.
Stan Glasgow:
Thank you, Rick and good evening everyone.
I'm gratified to be with you here following what was another very strong holiday season for Sony Electronics in the U.S.
As a result of the great holidays, we're on track for a year of double-digit growth.
This has been fueled by particularly strong sales in the television, digital imaging and home audio categories.
But that's just a quick look back.
I prefer to look ahead.
And when I look to Sony's path into future, I like what I see even more.
As all of you know, the Internet is reshaping the entertainment and technology landscape.
And it can't come as any surprise that Sony is committed to creating an environment of convergence where products and content work together seamlessly... while providing consumers with new types of entertainment experiences.
Here's a perfect example:
Today, I'm thrilled to announce Sony's very first Internet Video system -- with the capability to stream high-definition content.
Helping me on-stage tonight is Nick Colsey who was instrumental in developing this product from our engineering team in San Diego.
The majority of our televisions in 2007 -- starting with the S-series BRAVIAs this spring -- will be able to accept an optional module that has the ability to stream broadband Internet video, including high-definition content, with the press of a button on a remote control.
So while other companies struggle with standard-definition, Sony has developed a scalable Internet solution that embraces high-definition content.
And as you'll see, we have some notable partners.
Get ready... you're about to see a brief demonstration that is quite remarkable.
Nick, you've been involved with this project from the start.
What can you tell us about this module and why Sony's approach to internet video HDTV is notable?
( Nick Colsey )
Stan:
Thanks Nick...
Now, let's run through the content and see what we have.
But before we do, please allow me to introduce the first of our vital partners in this initiative, who leads a company that is a pioneer of the internet revolution.
Please welcome Kevin Conroy, the executive vice president of AOL.
( Stan greets Kevin )
Stan:
Let's take a look at how content is accessed...
( Nick speaks )
Stan:
Kevin, what do you see as the biggest benefit for your company?
( Conroy replies )
Stan:
Thank you, Kevin...
Stan:
I noticed some other notable content providers there, Nick.
( Colsey accesses Yahoo! channel )
Stan:
That's terrific...
Now I'd like to introduce another key partner -- this one's from a company that's re-shaping the broadband landscape.
He's Yahoo's senior vice president, for Connected Life, Marco Boerries.
( Marco on stage )
Stan:
So Marco, what attracted Yahoo! to joining us in this venture?
( Marco responds )
Stan:
Nick... let's take a look...
( Nick responds )
Stan:
Thank you Marco...
( Colsey continues )
Stan:
As we said before, if you need proof of Sony expanding its entertainment horizons, this is a perfect example.
I know there's user-generated video on here somewhere.
Can you please find it while I ask one of the newest members of the Sony family from Grouper to join us?
Please welcome the Co-founder and Co-President of Grouper-- Josh Felser.
( Josh on stage )
Thanks very much for being with us here today, Josh.
As we take a look at Grouper, which is now part of Sony Pictures, what are your expectations for this new "channel"?
( Josh responds )
Stan:
Nick... let's take a look...
Stan:
Thank you Josh...
( Josh exits )
My sincere thanks to all those folks for joining us today.
I'm not kidding when I say we couldn't have done this without them.
Before we move on, I wanted to reinforce something that Nick mentioned earlier:
With this new technology, Sony is the first company that is able to stream HD content from the Internet to your television, without using a PC.
I'm confident that with Sony driving this transition, there's every chance that the rate of HD adoption will become even quicker than it is today, which Nick is now going to demonstrate.
( Nick calls up SPE "channel" )
( shows content in HD )
Stan:
OK, Nick, now that we've covered the content side of the system, can you tell us more about the user experience with Sony's unique Cross-Media Bar?
( Nick Speaks )
Stan:
I understand how the Cross-Media Bar works and how you can call up these selections from the Internet.
But what about creating custom "channels?"
I'd love to have a place where I could get traffic updates before I head to the office.
( demonstrate traffic "channel/weather" channel )
Nick Speaks
Stan:
Thank very much for the demonstration, Nick.
I'm looking forward to the spring when the first of the S-series BRAVIAs that are compatible with the Internet video HDTV module are available.
( Nick shakes Stan's hand and exits stage )
It's kind of funny... but what Sir Howard mentioned here in Las Vegas last year during his CES keynote address still rings true: Consumer electronics without compelling content is "rubbish."
When we combine Sony's innovation and technological know-how with content from such companies as AOL, Yahoo! and Grouper... not to mention Sony Pictures Entertainment and Sony BMG Music... we clearly have a thrilling entertainment proposition for consumers.
So there you have it.
As you have seen tonight, from electronics to entertainment... we are truly Sony United.
From the latest and greatest PlayStation system... from the performance and promise of Blu-ray hardware and software from our sister companies... the latest VAIO Digital Living Systems....
and the UX Micro PC.... to the new 70-inch BRAVIA and the HD Handycams, Sony is clearly continuing its transformation and leading the industry.
We're committed to changing from a legendary electronics company to a one-of-a-kind Entertainment Powerhouse of the future.
And with the power of the Sony brand --Number 1 in the U.S. for seven years in a row -- our products, along with our movies, music and games, will serve as the hub of this new Entertainment giant.
Because frankly speaking, no one else can do what we do.
It's that simple.
How many CE companies can provide something like this... please enjoy a peek at the latest installment of what is now sure to be a blockbuster trilogy...
Here's Sony Pictures' new Spiderman 3...
( roll video )
( Stan Exits )
