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SONY BRINGS MUSIC TO THE EARS OF CONSUMERS WITH ULTIMATE HIGH DEFINITION HEADPHONES

NEW YORK, Apr. 21, 2004 - In conjunction with today's launch of Sony's QUALIA concept here in the U.S., the company introduced high definition headphones that take audio performance to a new level for Sony. The QUALIA™ 010 headphones can fully reproduce the sound of the highest quality audio formats - Super Audio CD and DVD Audio -to create the most realistic sound possible. Using enhanced sound reproducing capabilities these headphones can reproduce sound frequencies exceeding 100kHz.

"The audio listening performance of the QUALIA 010 headphones surpasses anything that Sony has created in this category," said Kenichi (Ken) Sugawara, Sony Electronics' QUALIA U.S. executive vice president. "We think these headphones will set new standards for both Sony and the industry for the ultimate personal audiophile experience."

In addition to performance, the QUALIA 010 headphones achieve new heights in comfort. In order to keep the headphones durable yet lightweight, a new frame mechanism is employed resulting in a super lightweight unit. A wide leather headband and pressure-dispersion ear pads made of natural sheep skin for ultra soft texture allow for extended periods of use in complete comfort.

Additional features contributing to the high quality sound include a porous baffle that has been adopted for optimum air flow resistance and reduction of unnecessary sound resonance as well as a 6N grade OFC cord. The cord is covered in cloth and twisted which contributes to the pure sound reproduction.

The QUALIA 010 headphones are customizable for each wearer by offering three fixed choices of headband as well as a choice of red or blue ear pad.

The QUALIA 010 headphones will be available this summer for approximately $2,600.

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Editor's Note: News releases and digital images with captions are available at http://www.sony.com/news. For information regarding QUALIA, your readers can call 1-877-QUALIA3. For additional information about QUALIA, consumers can visit the QUALIA website at http://www.sony.com/QUALIA. Specifications are subject to change.

Contact Info:
Marcy Cohen
Sony Electronics Inc.
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QUALIA 010
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Contact Information
Marcy Cohen
Sony Electronics Inc.

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