SONYSTYLE.COM OFFERS CONSUMERS OFFICIAL SPIDER-MAN MOVIE MERCHANDISE ONLINE
Web Site "Skinned" in Spider-Man Imagery
PARK RIDGE, N.J., May 6, 2002 - Spider-Man is casting his web in a new direction as he scales the World Wide Web. In conjunction with the recent release of the Spider-Man movie, Sony Pictures Digital Entertainment and Sony Electronics e-Solutions Company are launching the official Spider-Man ™ Online Store on Sonystyle.com. Consumers who click on www.sonystyle.com/spiderman, can choose from official movie merchandise including action figures, posters, toys, and exclusive cast and crew apparel.
To celebrate, SonyStyle.com is experiencing a metamorphosis, as Spider-Man's familiar red and black image covers the site now through May 9.
"This project has given Sony the opportunity to leverage the power of its content, services and hardware on one Web site, thereby increasing the value of our services to the end-user," said Brian Siegel, Director Business Development, Sony Electronics e-Solutions Company LLC.
Siegel added that the initiative, a result of collaboration between two of Sony's online properties, Sony Pictures Digital Entertainment and SonyStyle.com, is an example of how Sony online divisions have the ability to join forces to maximize offerings and extend consumer marketing across properties.
"The excitement surrounding the Spider-Man property presents Sony Pictures Digital Entertainment and SonyStyle.com with a unique opportunity to connect with our customers," said Jeremy Barnett, VP Integrated Marketing Sony Pictures Digital Entertainment. "The range of consumer product offerings combined with the Spider-Man integration is the key to this successful retail partnership."
An example of some of the online offerings include super-poseable action figures featuring Spider-Man and Green Goblin, a replica of the Spider-Man movie poster, the movie soundtrack and the Spider-Man Web Blaster toy. Also being offered exclusively on SonyStyle.com are hooded sweatshirts, jackets and caps provided to Spider-Man cast and crew members. Limited edition T-shirts designed by artist Bernie Wrightson are being offered on the site as well.
Sony Electronics Inc.: Headquartered in Park Ridge, N.J., Sony Electronics is a leading provider of audio/video and information technology products for the consumer and professional markets. Operations include research and development, design, engineering, manufacturing, sales, marketing, distribution and customer service. Sony is the co-developer of CD and DVD technologies, and is noted for such recent developments as Memory Stick ® removable media, the MiniDisc digital audio system, Digital 8 ™ Handycam ® camcorders and flat-screen FD Trinitron ® televisions and computer displays. For the latest news and information, please see our Web site at www.sony.com/news.
Sony Pictures Digital Entertainment: Sony Pictures Digital Entertainment (SPDE), an operating unit of Sony Pictures Entertainment (SPE), oversees the activities of SPE's digital production and online assets including Sony Pictures Imageworks, Sony Online Entertainment, the Digital Networks Division which includes SoapCity and Screenblast, and SPIN, which represents the studio's online promotional presence. SPDE focuses on three areas: 1) producing and developing visual effects and computer-generated imaging (CGI), digital character animation, and original content for motion picture, television, online and PlayStation audiences; 2) developing new forms of online content, games and interactive programming; and 3) leading SPE's efforts to provide online, open-access video-on-demand, interactive television and wireless entertainment.
