Sony Electronics News and Information

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	ECOFOCUS 2009 FACT SHEET

	PRODUCTS Micro Vault® Click Product Highlights Click the Micro Vault USB Flash Drive like a ball point pen to extend the USB connector Illuminated prism shows when it’s in use Capacities range from 2GB to 16GB for storage and data transfer on one reusable device Packaging materials Beginning this summer Packaging contains 85% less plastic Reader Digital Book Available for about $350 Product Highlights Interactive 6-inch paper-like touch screen display. Flip pages with the slide of a finger Built-in LED reading light Five pre-set text sizes Stores approximately 350 average digital books. With optional removable Memory Stick Duo media or SD memory cards, can hold literally thousands of books and documents Uses minimal power and can sustain up to 7,500 pages of continuous reading on a single battery charge Supports multiple file formats for eBooks, personal documents and music From the Sony eBook Store, purchase your favorite bestsellers or access more than 500,000 free public domain books from Google Television Sony BRAVIA® VE5-Series LCD HDTV Available this summer Product Highlights 40-, 46- or 52-inch Full HD (1920 x 1080) flat screen LCD HDTV Motionflow™ 120Hz motion compensation technology BRAVIA® Link compatible USB photo and music player BRAVIA Engine™ 2 BRAVIA® Sync (HDMI CEC) Energy conservation Eco-design with outstanding energy efficiency High Efficiency HCFL backlight reducing power use by almost 65 percent compared to Energy Star 3.0 requirements Zero-watt standby power switch Presence sensor that turns off TV when user forgets Light sensor with dynamic backlight control XEL-1 Organic Light Emitting Diode (OLED) Television Available for about $2,500 North America’s first Organic LED television 11-inch screen is ultra slim with a depth of only three millimeters Light emitting structure delivers 1,000,000:1 contrast ratio, very deep blacks and unmatched color expression and picture detail Extremely bright picture with low power consumption Rapid panel response time for a clear, blur-free picture Exceptionally wide viewing angles unmatched by other TV devices Remarkably wide color range surpassing other displays VAIO® P Series Lifestyle PC Currently available for about $900 Product Highlights Chic, compact design measuring about the length of a business envelope and weighing 1.4 pounds Integrated wireless WAN, LAN, and Bluetooth® technologies, making it easy and efficient to connect wirelessly Built-in GPS technology for navigating even the most unfamiliar places-- no internet connection required High-resolution 8-inch ultra-wide LCD for viewing entire web pages on one screen-- no horizontal scrolling necessary Available in five fashion-forward colors including garnet red, emerald green, onyx black, crystal white and classic black Energy conservation 100% of models ENERGY STAR® 4.0 Power Management control center Sustainable lifecycle management 100% of models EPEAT Silver Sony Take Back recycling program Trade-in program Rechargeable battery recycling program Reduction of hazardous substances RoHS (Restriction of Hazardous Substances) Directive compliant Mercury-free LED backlight PVC-free exterior product casings and packaging for all models Packaging materials 30%-90% post-consumer recycled content used in packaging (% varies depending on where manufactured) Non-VOC vegetable oil-based ink used on packaging 85% post-consumer recycled content used in Sony-created documentation SUSTAINABILITY INITIATIVES Daily Operations Sony is working aggressively to lessen the energy consumption of most of its products and reduce energy-use and waste from its daily operations. The Sony Electronics headquarters in San Diego is running on 100% wind power and the new headquarters, currently in construction, is expected to be LEED certified when it opens this summer. We set a goal of a seven percent reduction in facility emissions by 2010, with the year 2000 as the baseline, and are right on target. Packaging Target for the using recycled material is 12% for overall resources in products and packaging. Non-VOC vegetable oil-based ink used in some of our packaging and print materials 85% post-consumer recycled content used in Sony-created documentation in many cases Providing End-of-Life Solutions Sony’s national Take Back Recycling program, the first-ever national recycling program of its kind, has helped consumers to recycle more than 14 million pounds of electronic waste since it’s inception in Sept. 2007. Recycling of electronics waste not only conserves finite resources but also saves energy in processing when compared to processing virgin materials. There are more than 270 permanent drop-off locations throughout the US were Sony-branded products can be recycled for free. Sony does not export hazardous waste. In 2007 we signed a pledge with the Basel Action Network (BAN) committing to responsibly recycle our electronic waste, audit our recycling vendors and expand the scope of performance requirements to include more international requirements. We require our recyclers to sign the pledge as well. Green Glove^SM in-home TV removal service: Tapping the momentum of Sony Electronics’ national Take Back Recycling program, in fall 2008, Sony Style added the Green Glove service as an enhancement to their Premium in Home Delivery service. Specialists will deliver, unpack and set-up the TV, plus one video source, in the location specified by the customer and will take the old TV for free eco-friendly recycling. GreenFill^SM recycling service: On Apr. 22, 2009, Sony launched GreenFill as part of the national Sony Take Back Recycling program. Nation’s first in-store, drop-box solution sponsored by a consumer electronics manufacturer Consumers can properly dispose of any brand of small or portable electronics for free in GreenFill e-Recycle Drop Boxes provided at participating retailer locations. Example of items accepted: cell phones, cameras, small laptops, portable music and gaming devices, etc. 81 retail stores have joined the program to-date. Several applications are currently being processed. Larger Sony-branded electronics can be recycled for free through our national network of more than 270 recycling depots. Other brands will be accepted for a small fee. For locations visit www.sony.com/green. This information is provided on the drop box. VAIO Trade-in Program - will be reintroduced for consumers in the coming months. Sony disposes of old electronics responsibly and the consumer may receive a rebate towards new Sony technology, for the value of your trade-in. If the product has no trade-in value, Sony will help recycle the Sony product.