LAS VEGAS (CES BOOTH 14200), Jan. 7, 2009 – Sony announced its core BRAVIA® LCD television models with numerous advanced features here today at the 2009 International Consumer Electronics Show.

Ranging in screen sizes from 52 to 26 inches diagonally, the nine new models from the V-, S-, and L-series offer high-definition performance at reasonable prices.

 “We’ve migrated features like full HD 1080p and Motionflow™ 120Hz technology down to our entry level models, while also keeping in mind that people are seeking versatile, smaller screen sizes for second rooms outside of the living room,” said Randy Waynick, senior vice president of Sony Electronics’ Home Products Division.

Sony’s new V-series models include the full HD 1920 x 1080 resolution progressive display (1080p) 52-inch KDL-52V5100, 46-inch KDL-46V5100 and 40-inch KDL-40V5100.  The sets feature Sony’s BRAVIA Engine™ 2 and Motionflow™ 120Hz technology for improved sharpness and detail in fast-moving images.  Additionally, they offer the BRAVIA Engine 2, four HDMI inputs (seven total HD inputs), BRAVIA Sync™ for simplified control of compatible devices, and a USB input for viewing digital images or listening to digital music stored on a compatible USB mass storage device.

The V-series also includes Sony’s LightSensor® technology and dynamic backlight control to help save energy and reduce the TV’s overall carbon footprint.

The S-series includes the 52-inch KDL-52S5100, 46-inch KDL-46S5100, 40-inch KDL-40S5100 models, and the 32-inch class (31.5 inch diagonal) KDL-32S5100 unit.  These models also feature 1920 x 1080 progressive video resolution along with the BRAVIA Engine 2, resulting in outstanding full HD picture quality.

The S-series all offer three HDMI inputs, as well as single PC, component, composite and S-video inputs. They also employ Sony’s LightSensor® technology and dynamic backlight control.

The versatile BRAVIA L-series models include the 32-inch class (31.5 inch diagonal) KDL-32L5000 and 26-inch KDL-26L5000.  These models offer 1366 x 768 resolution and are good options for the bedroom, kitchen or office.  Connectivity on the sets include three HDMI inputs, along with single PC, component, composite and S-video inputs.

The V-, S-, and L-series models exceed Energy Star® 3.0 requirements and are compatible with Sony’s BRAVIA Link modules, including the BRAVIA Wireless Link, BRAVIA Input Link, and BRAVIA DVD Link.

The BRAVIA Link modules are currently available online at www.sonystyle.com and at various retail outlets, including Sony Style® stores and other authorized dealers across the country.  The new V-series, S-series, and L-series televisions will be available this spring online and at all the same outlets, in addition to military base exchanges.  You can find more information on the models at www.sonystyle.com/TV09.