LAS VEGAS, Feb. 27, 2007 – Extending the BRAVIA™ brand that has become synonymous with high performance and striking design, Sony Electronics today announced that its micro-display televisions, including SXRD® models, home theater front projectors and new home-theater-in-a-box products will now carry the popular moniker. 

BRAVIA, an acronym for Best Resolution Audio Visual Integrated Architecture, was first introduced in the United States with Sony’s flat-panel LCD HDTV line in late 2005.  Less that one year later, Sony’s LCD market share in this country went from single digits to an industry-leading 30 percent and has been one of the industry’s strongest success stories.

            “Not only in the States but also internationally, BRAVIA stands for the best in home entertainment, so it makes perfect sense to extend this brand to these additional product categories,” said Randy Waynick, senior vice president of the Home Products Division at Sony Electronics.  “When you see the BRAVIA brand, you know you’re not only getting the exceptional quality, but also the distinctive elegance that Sony is known for delivering.”

            In conjunction with the brand extension, Sony today announced several new BRAVIA products, including LCD flat-panel and 3LCD micro-display HDTVs, front projectors and home theater-in-a-box products. 

New BRAVIA flat-panel LCDs include the full HD 1920 x 1080p resolution V-series, featuring the 46-inch KDL-46V3000 and the 40-inch KDL-40V3000 models.  Additionally, there is the new S-series LCD line that offers performance and value with 1366 x 768 progressive resolution, featuring the 46-inch KDL-46S3000, 40-inch KDL-40S3000, 32-inch class (31.5 inches measured diagonally) KDL-32S3000 and 26-inch KDL-26S3000 models (all screens are measured diagonally).  Also, the company introduced the 32-inch class (31.5 inches measured diagonally) KDL-32XBR4, which adds the new Motionflow technology that effectively eliminates image blurring and motion artifacts like “judder”.

In the BRAVIA micro-display product line, Sony introduced three models, including the new slim cabinet (22 percent thinner than last year’s models) 1920 x 1080p resolution E-series, which features the 46-inch KDF-46E3000 and KDF-50E3000 televisions.  Also, the company introduced the 37-inch KDF-37H1000 model with 1280 x 720p resolution and a compact, light-weight cabinet for easy placement in entertainment centers or other tight spaces.

BRAVIA branding will replace the Grand WEGA® rear-projection TV line, which has retained leading market share in the micro-display category since its inception five years ago.

In BRAVIA front projection, the 1280 x 720p resolution 3LCD VPL-AW15 unit was introduced.  The model features high brightness of 1,100 lumens and dynamic contrast at 12,000:1 (with Advanced Iris 2 operating), offering a viable entry into high-quality front projection home theater.

In this category, BRAVIA replaces the Cineza® brand previously carried by Sony’s front projectors.

The BRAVIA brand will also apply to three new home theater-in-a-box systems, including the DAV-HDX265, DAV-HDX267W and DAV-HDX500 models.  Each one features a 5-disc DVD changer, HDMI output, and a digital media port for adding optional accessories to playback audio files stored on compatible Bluetooth®-enabled products, WiFi PCs or select Network Walkman™ and iPod portable audio devices.

All models will be available later this spring and summer direct from Sony at sonystyle.com and Sony Style stores in fashion malls nationwide, as well as at authorized Sony retailers across the country.