LAS VEGAS (CES Booth # 14200), Jan. 7, 2007 – Music fans will soon have new ways to wirelessly unleash their music in the car, on-the-go or at home with five new stereo Bluetooth accessories from Sony.

“These Bluetooth products will change the way you listen to music,” said Andrew Bubala, senior product manager for personal audio accessories at Sony Electronics. “By adding Bluetooth with A2DP stereo capability to our products, we are vastly expanding the possibilities for listening to high-quality music hands-free and wirelessly.”

The new stereo Bluetooth headsets, speaker, transmitters and transmitter/receiver devices allow you to wirelessly connect both Bluetooth-enabled and non-Bluetooth devices, such as cell phones, computers, digital music players, car audio or home stereo components, for music streaming. The headsets and speaker come with Bluetooth capabilities built-in, while the transmitter and receiver devices add this wireless feature to any existing audio device with a mini input jack -- all while offering superb sound quality, stylish design and durability.

Head Turner

Made for Bluetooth-enabled cell phones with music streaming capability and Bluetooth-enabled PCs with digital music libraries, both of the new stereo Bluetooth wireless headset products provide clear, crisp audio wirelessly in stereo.

For comfort and a natural listening experience, Sony’s flagship DR-BT50 stereo Bluetooth headset angles the ear cups to fit snugly and reduce pressure on the ear. The headset is equipped with a button on the outside of the left ear cup that controls play, stop, pause, fast-forward and rewind functions so listeners can easily control music playback from devices that incorporate the Bluetooth AVRCP remote control profile.

Fully charged, this headset offers about 17 hours for talking and listening to music and about 200 hours when left idle. It will retail for about $230 when it becomes available in April.

Another new model with a wireless behind-the-neck style, the DR-BT21G stereo Bluetooth headset, has the same built-in remote control features and offers excellent sound quality. Fully charged, this headset offers about 11 hours for talking and listening to music and up to 100 hours when idle. It will cost about $130 when it debuts in April.

Detachable Bluetooth

The TMR-BT10 model transmitter connects to virtually any digital music player and permits the player to send stereo audio to a Bluetooth-equipped headset, speaker system or car stereo. The transmitter will be available in February for about $80. 

Sony’s HWS-BTA2W Bluetooth dual-use transmitter/receiver adds Bluetooth capabilities to most audio players or speaker systems. As a transmitter, the device streams stereo audio from devices with standard stereo mini plugs, such as cell phones with adapters, MP3 players, PCs, and home stereo systems. As a receiver, it can convert almost any speaker system at home, at work or in the car into a stereo Bluetooth speaker via a cable from the line out jack. With the included cradle, it will be available in February for about $80.

Share the Music

Digital music collections can be played aloud using Sony’s new Bluetooth wireless speaker system. The SRS-BTM30 stereo speaker system receives music transmitted from stereo Bluetooth-enabled cell phones, PCs or any non-stereo, Bluetooth-equipped audio sources connected to a Bluetooth transmitter.

With built-in remote control features, it is easy to change tracks from the speaker system, and an option to run on battery power makes it a truly wireless solution. It has an analog input jack for connecting the speaker directly to other devices via a cable (not included). It will retail for about $150 when it comes on the market in March.

Availability

Sony’s Bluetooth accessories will be available online at www.sonystyle.com and at select retail stores nationwide. They will be on display for the first time in the Sony Bluetooth showcase here in Las Vegas at the Consumer Electronics Show (booth #14200).

Sony and Bluetooth

Bluetooth is a short-range wireless technology that lets devices communicate with one another without a wire or other physical connection. Sony has incorporated this technology into certain personal audio, car audio and personal computer products, making it easy to stream music from a source like a cell phone, digital music player or personal computer, to such output devices as speakers, headphones, home audio systems and car stereos.

The Advanced Audio Distribution Profilefeature of Bluetooth is the technology that allows music to be transferred to devices wirelessly in stereo for better sound quality.