LAS VEGAS (CES Booth # 14200), Jan. 7, 2007 –  Sony is bringing a new level of peace and quiet to a noise-polluted world with noise canceling headphones that block out unwanted sounds to make way for the music.

Increasing the percentage of ambient noise cancellation to up to 85 percent – five percent more than prior generation headphones – the new MDR-NC60 headphones are perfect for travelers, students, office dwellers, high-traffic home inhabitants and others who want to block out excessive noise and create the optimal listening experience for their music.

“We’ve had such a positive market response to our noise canceling headphones that we are introducing a brand new champion model for the lineup,” said Andrew Bubala, senior product manager for personal audio accessories in Sony’s Personal, Mobile and Imaging Division. “We’ve made continuous improvement and innovation our focus, and for these headphones that means lighter weight, improved comfort, better noise canceling performance, refreshed stylish design and improved sound quality.”

Noise Canceling 101

Sony’s noise canceling headphones use a built-in microphone inside each earpiece to detect environmental noise from low-frequency sources (40-1500hz), such as jet engines, leaf blowers, subway trains, server fans, and household appliances.

An electronic noise canceling circuit developed by Sony engineers creates an equal and opposite sound wave to cancel such noise, creating a quieter environment for enhanced listening of music from portable audio devices or in-flight movies. Sony tests indicate that the MDR-NC60 headphones offer noise reduction of more than 16.5dB at the 200Hz level.

Designed with a dual-use capability not found in other high-end noise canceling models, these headphones can also be used without battery as high quality conventional stereo headphones to accommodate individual listening preferences as the environment changes. Another convenient feature is a monitor switch located on the outside of the left earpiece that lets you temporarily suspend the noise cancellation feature and mute the music to listen to flight attendants or announcements.

Snug Fit

Sony developed the MDR-NC60 noise canceling headphones with comfort and attention to detail in mind. Each pair features a sleek earcup with sophisticated piano-black finish, ear and head cushioning, and a single-sided cord. Complementing the noise canceling features, 40 mm drivers and neodymium magnets allow the new headphones to reproduce clearer and crisper sound.

The headphones also have a sturdy headband that adjusts to fit snugly and enhance sound quality. By positioning the driver units at an angle parallel to the human ear, the MDR-NC60 headphones reduce pressure, increase comfort and deliver a more natural listening experience.

Swivel earcups make these headphones easy to pack compactly in the included carrying case. The headphones will be available at Sony Style® stores and leading retailers nationwide in March for about $200. Pre-orders will also be accepted online at www.sonystyle.com in February.