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HEARING IS BELIEVING:SONY'S NEW XPLOD® LINE OF HEAD UNITS BRING LIFE AND EXCITEMENT BACK TO CAR AUDIO

LAS VEGAS (CES, Booth #N110), Jan. 7, 2004 - A longtime leader in car audio, Sony Electronics is set to revitalize the mobile electronics industry with its 2004 line of Xplod® head units featuring new technology and enhanced styling.

"People want to take their music and video wherever they spend their time, and for a lot them, that's in their cars," said Bill Lee, general manager for mobile electronics at Sony Electronics. "From MP3, XM satellite radio and CD-R compatibility to video input playback, we'll be bringing customized entertainment to the car. Not only are the head units easy to use, they employ the latest technology and offer the `cool' factor that our customers demand."

Customized Designs

The new head units share a similar design, but can be customized to reflect individual tastes. With unexpected extras like multi-color displays and video playback, Sony has a head unit for every car enthusiast. The new CDX-R3000 model for example incorporates a new retractable faceplate mechanism called "Motion Blade", which provides a convenient means to eject CDs and protects the player from airborne contaminants. The CDX-R3000 model is shipping in January for about $140.

The CDX-F7000 model brings sophistication to the dashboard with an aluminum faceplate and high-quality fluorescent display that features full-motion animation, for about $250. Drivers looking for enhanced customization can opt for the CDX-M9900 CD receiver, which facilitates external source video playback on its TFT display. Plus, it provides the ability to capture up to 100 still images from the video input as "screen-savers." This model will be available in March for about $650.

Beneath the Surface

For great quality music in the car, all 2004 Sony CD head units include a new CD playback mechanism and power chip called "DRIVE-S". The key benefit of DRIVE-S is improved sound quality, as evidenced by its industry-leading 120 dB signal-to-noise ratio. In addition, most new models feature a built-in subwoofer crossover and level control that offer flexibility to build an even better system.

Sony continues to broaden enhancements in its car stereo systems, such as MP3 playback capability. In addition, all Sony head units are CD-R/RW compatible, and most are XM-Satellite ready.

The 2004 line also signifies the return of some features to enhance ease-of-use, while also introducing an innovative design. For instance, the 7000 series offers a large audio control knob, making the unit more intuitive to operate. Most units also include a wireless remote control for more convenient operation.

Appealing to the aesthetics of a more discriminating Xplod enthusiast, Sony has developed an Xplod Specialty series of head units that incorporate a provocative blue highlight color in the face of the CDX-F7005X and CDX-F7705X models. They will be available in February for about $260 and $290 respectively.

Availability and Pricing

Model #

Description

Additional Features

Estimated Pricing

Availability

CDX-S2000

CD Receiver

52W x 4 high power, detachable faceplate, Blue 13-seg LED display, gun-metallic finish, EQ3, optional remote

$119

January

CDX-R3000

CD Receiver

52W x 4 high power, EQ3, detachable faceplate, white 13-seg LED display, optional remote, selectable subwoofer preamp output, new "MOTION BLADE" retractable faceplate

$139

January

CDX-F5000

CD Receiver

52W x 4 high power, CD/MD changer control, XM ready, DSO, EQ3, selectable subwoofer preamp output, flip-down detachable faceplate,white 13-seg LED display, wireless card remote included

$159

January

CDX-F5005X

Specialty Series

CD Receiver

52W x 4 high power, CD/MD changer control, XM ready, DSO; EQ3, selectable subwoofer preamp output, flip-down detachable faceplate, white 13-seg LED display, wireless card remote included

$169

February

CDX-F5500

CD Receiver

52W x 4 High Power, MP3 Playback, DSO; EQ3, CD/MD Control; CD Text, XM Ready, Dual Preamp Outputs (Rear Sub Selectable), Flip-down Detachable Faceplate, Blue 13-seg LED Display, Wireless Card Remote included

$179

February

CDX-R3300

CD Receiver

52W x 4 High Power, MP3 Playback, EQ3, Detachable faceplate, White 13-seg LED display, Optional remote, Selectable Subwoofer Preamp Output, New "Motion Blade", Retractable Faceplate

$169

January

CDX-F5505X

Specialty Series

CD Receiver

52W x 4 High Power, MP3 Playback, DSO, EQ3, CD/MD Control; CD Text, XM Ready, Dual Preamp Outputs (Rear Sub Selectable), Flip-down Detachable Faceplate, Blue 13-seg LED Display, Wireless Card Remote included

$189

February

CDX-F5700

CD Receiver

52W x 4 High Power, MP3 Playback, BBE MP, DSO, EQ7, CD/MD Control, CD Text, XM Ready, F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate,13-seg 7 color LED Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$199

February

CDX-F5705X

Specialty Series

CD Receiver

52W x 4 High Power, MP3 Playback, BBE MP, DSO; EQ7, CD/MD Control, CD Text, XM Ready, F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate,13-seg 7 color LED Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$209

March

CDX-F7000

CD Receiver

52W x 4 High Power, DSO, EQ7, CD/MD Control, CD Text, XM Ready, F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate, Aluminum Faceplate Finish, Full-Motion FL Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$249

February

CDX-F7005X

Specialty Series

CD Receiver

52W x 4 High Power, DSO; EQ7, CD/MD Control; CD Text, XM Ready, F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate, Aluminum Faceplate Finish, Full-Motion FL Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$259

February

CDX-F7700

CD Receiver

52W x 4 High Power, MP3 Playback, BBE MP, DSO, EQ7, CD/MD Control, CD Text, XM Ready, 4-Volt F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate, Aluminum Faceplate Finish, Full-Motion FL Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$279

February

CDX-F7705X

Specialty Series

CD Receiver

52W x 4 High Power, CD/CD-R/CD-RW/MP3 Playback, BBE MP (Minimized Polynomial Non-Linear Compression), DSO, EQ7, CD/MD Control, CD Text, XM Ready, 4-Volt F/R/Sub Preamp output w/HPF & LPF, Flip-down Detachable Faceplate, Aluminum Faceplate Finish, Full-Motion FL Display, "Aux Lite" Auxiliary Input, Wireless Card Remote included

$289

February

CDX-M8800

CD Receiver

52W x 4 High Power, MP3 Playback, BBE MP, DSO; EQ7, CD/MD Control; CD Text, XM Ready, 4-Volt F/R/Sub Preamp output with HPF/LPF, "Aux Lite" Auxiliary Input, Fixed Active Black Panel design, FL ABP Display, Wireless Card Remote included

$349

February

CDX-M8805X

Specialty Series

CD Receiver

52W x 4 High Power, MP3 Playback, BBE MP, DSO; EQ7, CD/MD Control; CD Text, XM Ready, 4-Volt F/R/Sub Preamp output with HPF/LPF, "Aux Lite" Auxiliary Input, Fixed Active Black Panel design, FL ABP Display, Wireless Card Remote included

$359

March

CDX-M9900

CD Receiver

32,000 Color TFT Display, 52Wx4 High Power, MP3 Playback, BBE MP, CD/MD Control; CD Text; XM Ready, DSO; EQ7, 4-volt F/R/S Preamp Outputs w/HPF/LPF, Wireless Card Remote included, "Aux Lite" Auxiliary, InputVideo Capture Function (Up to 100 Images), Video Input for External Source Playback

$649

March

CDX-M9905X

Specialty Series

CD Receiver

32,000 Color TFT Display, 52Wx4 High Power, MP3 Playback, BBE MP, CD/MD Control; CD Text; XM Ready, DSO; EQ7, 4-volt F/R/S Preamp Outputs w/HPF/LPF, Wireless Card Remote included, "Aux Lite" Auxiliary, InputVideo Capture Function (Up to 100 Images), Video Input for External Source Playback

$659

March


###

Editor's Note: Sony Electronics' Personal Mobile Imaging Division markets personal audio and digital imaging products and services, including Xplod mobile electronics products, Cyber-shot ® and Digital Mavica® still cameras, Handycam® camcorders and related accessories. For additional information about Sony products, call (888) 222-SONY, or visit Sony's web site at: www.xplodsony.com. Press releases and digital images are available for the media at Sony Electronics' news and information Web site at: www.sony.com/news.

Contact Info:
Rachel Branch
Sony Electronics Inc.
Hilleary Kehrli
Burson Marsteller
(212)614-4219

.

     See Entire Image Album

plus In Dash Unit
MEX-1HD Drawer Out

plus In Dash Unit
CDX-F5500

plus In Dash Unit
CDX-R3000
     See Entire Image Album

Contact Information
Rachel Branch
Sony Electronics Inc.
Hilleary Kehrli
Burson Marsteller
(212)614-4219


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