Jul. 16, 2008 SONY’S NEXT-GENERATION BLU-RAY DISC PLAYER NOW AVAILABLE AT SONY STYLE STORES AND RETAILERS ACROSS THE COUNTRY Feb. 26, 2008 SONY ADDS NEW BLU-RAY DISC PLAYERS WITH ADVANCED INTERACTIVITY Sep. 05, 2007 SONY BOLSTERS BLU-RAY DISC PLAYER LINE WITH TWO NEW MODELS Jul. 26, 2007 TARGET TO FEATURE SONY BLU-RAY DISC PLAYER Jun. 04, 2007 SONY SHIPS NEW POPULARLY PRICED BLU-RAY DISC PLAYER