Sony is exhibiting its latest digital imaging products, including its new line-up of a(alpha) digital SLR cameras, the α (alpha) DSLR-A350 and α (alpha) DSLR-A300, at the PMA 2008 International Convention and Trade Show in Las Vegas, which opened on January 31.
a(Alpha) DSLR Cameras
The new α (alpha) DSLR-A350 and DSLR-A300 cameras with “Quick Auto Focus Live View” for responsive and lag-free shooting are on display, as well as the easy-to-use α (alpha) DSLR-A200 model for entry users and enthusiast class a(alpha) DSLR-A700 model.
The system’s 26 interchangeable lenses, including the newly-introduced “Vario-Sonnar T* 24-70mm F2.8 ZA SSM” and “70-300mm F4.5-5.6 G SSM” will be exhibited, in addition to the new optional Sony HVL-F42AM flash unit and accessories. With this expanded product portfolio, α (alpha) is set to broaden its system configuration capabilities and appeal to a wider user base. Also on display at the Sony booth is a prototype of the a (alpha) flagship model, revealed at the Sony press conference held on January 31.
Exhibited Prototypes
- Flagship model system (scheduled for launch by the end of 2008)
- The highest-end α (alpha) product
- Features 24.6M full size “Exmor” CMOS image sensor
- Super SteadyShot® Inside for the full-size image sensor
- Optional Vertical Grip and Flash Accessories
Interchangeable Lenses
Under development is a wider lineup of interchangeable lenses, offering high picture quality and performance. Six concept lenses are being exhibited at PMA 2008.
- Large aperture wide angle zoom
- Super telephoto zoom
- Wide angle fixed
- Large aperture wide angle fixed
- Telephoto fixed
- Super telephoto fixed
Cyber-shot Digital Still Cameras
New Cyber-shot® models (T, W, H, S series) will be exhibited in addition to new printer models, digital photo frames and other accessory lines.
- Face detection capability and smile shutter function are featured on the new Cyber-shot cameras.
- HD Photo Viewing: Photos can be enjoyed with high resolution and stunning clarity when you connect Cyber-shot cameras to a compatible HDTV set, such as a Sony BRAVIA® HDTV, via an optional Cyber-shot cradle or HD adapter cable. The new printers and digital photo frames can also display high-definition pictures (1920×1080 pixels).
HandycamHigh-Definition Camcorders
Sony’s wide-ranging Handycam® product portfolio is also on display. This includes the new HDR-SR12 and HDR-SR11 high-definition hard drive camcorders, based on the AVCHD camcorder format, which offer long continuous recording times -- up to 48 hours on the SR12 model. Also on display is the new HDR-UX20 high-definition DVD camcorder that features hybrid plus recording on three separate media (8GB internal memory, Memory Stick® media and DVD disc).
- ClearVid™ CMOS sensors incorporates Exmor technology, originally employed on the a (alpha) DSLR-A700 model. The technology minimizes picture noise, allowing the new camcorders to record high-resolution video and photos with natural color reproduction and rich details.
Handycamcamcorders now feature face detection, a technology that identifies up to eight faces, and automatically adjusts focus, exposure and color control for natural-looking skin tones.
