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SONY'S LATEST PICTURESTATION PRINTER OFFERS ADVANCED FEATURES FOR A COMPLETE AT-HOME PRINTING EXPERIENCE

Wireless Remote Control and Enhanced Editing Tools Bring the Photo Lab to You

ORLANDO (PMA, Booth # 3032), Feb. 19, 2005 - Printing and sharing your favorite photographs just got easier with the introduction of Sony's latest PictureStation ™ DPP-FP50 at home printer.

The DPP-FP50 model features a wireless remote control that makes it possible to print, edit, and enjoy lab-quality pictures from the comfort of your favorite chair. The new model also supports the PictBridge ™ standard, so images can be viewed and printed directly from a PictBridge ™ compatible digital camera without having to turn on a computer or fuss with image editing software.

"Powerful editing tools and flexible operation set the new DPP-FP50 photo printer apart from all others, providing consumers with tremendous convenience and stunning photos while enabling them to enjoy their images on a television," said Hiro Takahashi, vice president for Sony Electronics' digital imaging products.

Photo Lab in the Living Room

Since so many family memories are shared in the living room, the new printer is designed to work well with a television. With the supplied video cable, you can view images on a TV screen, select an image to print and, with the press of a button, produce a print in about 60 seconds. Additionally, the new model incorporates a Memory Stick ®/Memory Stick PRO ™ flash media slot as well as Compact Flash and Secure Digital media slots for transferring images easily for printing or sharing.

The DPP-FP50 photo printer uses dye-sublimation technology to create durable, lab quality prints. Each print is sealed with SuperCoat 2 ™ laminate, which makes photos resistant to spills, moisture and fingerprints.

Creative Editing Options

The printer also comes loaded with built-in editing options, such as red-eye correction that identifies any red-eye problems and then enables the printer to make the correction automatically. It features other editing tools for adjusting image sharpness, contrast, brightness and size. The printer also has built-in creative options for adding personalized messages, changing images to black and white or sepia, and adding artistic borders to any print. Expected to be available in May for about $200, the DPP-FP50 printer has a silver colored casing and a sleek, compact design. It delivers 4" x 6" and 3.5" x 5" print sizes. Print packs are available as follows:

SVM-F40P Print Pack

• 4" x 6" print paper with snap-off edges for bordered or borderless prints

• SuperCoat 2 ™ protective lamination

• 40 sheets of print paper and print ribbon

• Available for about $25

SVM-F80P Print Pack

• 4" x 6" print paper with snap-off edges for bordered or borderless prints

• SuperCoat 2 protective lamination

• 80 sheets of print paper and print ribbon

• Available for about $45

SVM-F30L Print Pack

• 3 1D2" x 5" print paper with snap-off edges for bordered or borderless

prints

• SuperCoat 2 protective lamination

• 40 sheets of print paper and print ribbon

• Available for about $20

# # #

Editor's Notes: For additional information about Sony products, call (888) 222-SONY, or visit Sony's web site at: www.sony.com/di.Press releases and digital images are available for the media at Sony Electronics' news and information web site at: www.sony.com/news.

Contact Info:
Rachel Branch
Sony Electronics Inc.
Erin Walsh
Ruder Finn/Switzer
(415)348-2731

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plus DPP-FP50
DPP-FP50

plus DPP-FP50
DPP-FP50
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Contact Information
Rachel Branch
Sony Electronics Inc.
Erin Walsh
Ruder Finn/Switzer
(415)348-2731


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