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SONY ELECTRONICS' IMAGESTATION.COM JOINS WITH CVS PHARMACY ON IN-STORE PHOTO PICK-UP SERVICE

In-Store Pick-Up Option Provides Consumers with Convenience

SAN DIEGO, Feb. 18, 2005 - Maintaining its commitment to offer consumers choices for their digital imaging needs, Sony Electronics' ImageStation ® online photo service is working with CVS/pharmacy as their first retail partner to offer next-day digital prints in-store.

Consumers can now upload their digital images from their home/personal computers to ImageStation.com and can choose to pick up their photos at their local CVS store. At ImageStation.com, consumers configure and confirm their order which is then shipped to the nearest CVS/pharmacy for pick-up. A CVS store locator on ImageStation.com helps consumers locate the nearest CVS/pharmacy.

"This collaboration provides busy consumers and photo enthusiasts with an additional choice for ordering their prints" said Bob Nell, vice president of network solutions for Sony Electronics eSolutions Company. "This is another example of Sony's commitment to providing consumers with a broad range of innovative services and products to enhance their digital imaging experience."

"CVS is focused on making things easy for all our digital photo customers and offering digital prints for Sony Electronics' ImageStation users is a part of this ongoing effort," said Judy Strauss Sansone, Vice President of Merchandising at CVS.

Most CVS/pharmacy orders placed via ImageStation.com by 5 p.m. are available next-day.

ImageStation customers who opt for the in-store service will continue to benefit from the storage, sharing and additional ImageStation membership features they currently enjoy.

# # #

ImageStation (www.ImageStation.com) is Sony's online photo service that allows consumers to upload, store and share their digital images and video clips online. Members of the service can also order high-quality photo prints in a variety of sizes and unique photo gifts including coffee table books, mugs, puzzles, tote bags and calendars. ImageStation also provides a mobile access service (www.ImageStation.com/mobile-access) allowing customers to view and share their online photo albums directly from web-enabled mobile phones.

Contact Info:
Marcy Cohen
Sony Electronics Inc.
Todd Andrews
CVS/Pharmacy
401-770-5717

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Contact Information
Marcy Cohen
Sony Electronics Inc.
Todd Andrews
CVS/Pharmacy
401-770-5717


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