Sony is exhibiting its latest digital imaging products at the PMA 2007 International Convention and Trade Show in Las Vegas, which started on March 8th.

 

(Alpha) Digital SLR Camera

The following camera bodies and interchangeable lenses will be exhibited in addition to the current DSLR-A100 digital SLR camera and 21 interchangeable lenses, including Carl Zeiss® products. With the expanded product portfolio, α is set to broaden its system configuration and appeal to a wider user base.

 

Exhibited Prototypes

New camera model (body) targeting high-end amateur users

• Positioned higher than the current DSLR-A100 digital SLR camera
• Achieves high level of overall picture quality through development of new image sensor and
• Bionz™ image processing engine
• Super SteadyShot® image stabilization inside
• Realizes high performance that meets expectations of high-end amateur users

 

Flagship model (body)

• The highest-end α (Alpha) product
• Achieves high level of overall picture quality through development of new image sensor and
• Bionz™ image processing engine
• Super SteadyShot® image stabilization inside
• Realizes high performance that lives up to even professional users’ demanding requirements.

 

One of the two prototypes stated above will be on sale within this calendar year.

 

Interchangeable Lenses

 

• A wider lineup of interchangeable lenses offering high picture quality and performance has been planned to be developed. Eight concept lenses from the line-up are shown at PMA.
  • Large aperture standard zoom
  • Telephoto zoom
  • Large aperture wide angle zoom 　
  • Super Telephoto zoom
  • Super Telephoto Fixed
  • Telephoto Fixed
  • Wide angle Fixed
  • Large aperture Wide angle Fixed

 

• More than five lenses including 24-70mm/F2.8, 70-300mm/F4.5-5.6, DT18-250mm/F3.5-6.3 will be launched within a year.

 

Cyber-shot® Digital Still Cameras

• Seven new Cyber-shot models with high definition output capability (DSC-W80/W90/W200/T20/T100/H7/H9)
• Connected with a high-definition TV such as Sony’s BRAVIA televisions via an optional Cyber-shot cradle or HD component cable, digital still pictures can be enjoyed with high resolution and stunning clarity (1920 x 1080 pixels).
•  Tapping into the expertise gained through the development of the Bionz image processing engine for the DSLR-A100 digital SLR camera, a new processor was developed for the new Cyber-shot cameras. Given the same Bionz name, the processor contributes to higher resolution and faster data processing, ensuring enhanced overall performance of the new models.
• Cyber-shot cameras incorporate Sony’s new face detection technology. By automatically controlling focus, exposure, white balance and flash according to the conditions of detected faces, this advanced feature helps capture clearer and crispier images of the subjects’ faces as well as background.
• The new Cyber-shot DSC-G1 camera is the world’s first compact camera with a 3.5-inch LCD screen with a resolution of nearly one million pixels. It is also Sony’s first model to incorporate wireless technologies for peer-to-peer communications, and is Wi-Fi and Digital Living Network Alliance (DLNA) compatible.

HandycamHigh Definition Camcorders

Sony’s wide-ranging Handycam product portfolio is on display, including the new HDR-UX7 and HDR-UX5 AVCHD DVD camcorders as well as the HDR-HC7 and HDR-HC5 HDV tape-based models. These four high definition models adopt a new international color standard that Sony calls x.v.Color™, which reproduces a wider color space for moving images compared with the conventional sRGB standard.