NEW YORK, July 18, 2006 –Sony Electronics today unveiled its first internal Blu-ray Disc™ (BD) rewritable drive for the computer aftermarket.

             The new drive(model BWU-100A) supports up to 50 GB of data on BD-R (write once) or BD-RE (rewritable) discs or up to four hours of high-definition video using HDV 1080i on a BD-RE 50GB disc. The new drive is capable of burning a full 25GB disc in about 50 minutes.

             For personal content captured on a HDV camcorder, the BD drive is optimized for keeping the video in the native HDV 1080i for playback on home players compatible with BD-AV format and PCs with BD drives installed.

             Sony’s BD drive also supports recording of standard single layer 4.7GB DVD+R/+RW/RAM discs, 8.5GB DVD+R Double/Dual Layer Discs, and CDs, making it a multi-format burner.

             “Now consumers, professional videographers and filmmakers can store, record and experience the highest capacity of high-definition video available – from capture to playback,” said Bob DeMoulin, marketing manager for branded storage products in Sony Electronics’ IT Products Division. “Our Blu-ray Disc drive represents a significant leap in storage technology.”

             The BWU-100A drive comes bundled with the CyberLink BD Solution® from Cyberlink Corporation, which provides a complete software application for capturing, authoring, editing and burning high-definition personal content captured by a HDV 1080i format camcorder onto BD discs. Video can also be “down-converted” to standard-definition resolution for burning onto DVDs.

             The internal drive features an IDE (ATA/ATAPI) interface and standard 5.25-inch form factor for easy installation inside a PC.  

Availability and Pricing

             The recordable/rewritable drive will be available in August for about $750. Pre-orders are now being accepted at sonystyle.com.

             Sony BD/DVD/CD rewritable drives are sold direct through sonystyle.com, at Sony Style retail stores nationwide (www.sonystyle.com/retail), at authorized resellers and retailers across the country, through mail order catalogs, and by select online shopping sites.