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CANDY AND FLOWERS ARE FINE, BUT GIFT OF READING IS SWEETEST
Dooney & Bourke Edition of Sony Reader Available for Valentine’s Day Giving

SAN DIEGO, Jan. 16, 2007 ¾ It doesn’t come in a heart-shaped box but the special edition of Sony’s Reader eBook device, available now, sports an impressive package.

The Valentine’s Day edition of the Reader features a luxurious textured leather cover from Dooney & Bourke, as well as the standard cover and a cloth carry bag.

It is packaged in a limited edition red gift box with a foil stamp featuring both the Dooney & Bourke and Sony logos.  The special version of the Reader comes complete with a $25 gift card, redeemable at Sony’s CONNECT® eBook store for romance novels, new non-fiction, or any of the more than 11,000 titles the online service offers.

Quantities of the Valentine’s Day edition of Sony Reader are limited and it will only be available for a short time –Jan. 16 through Feb. 9 – at Sony Style stores and online at www.sonystyle.com.

Named one of “The Best of What’s New” products for 2006 by Popular Science magazine, the Sony Reader makes use of a unique electronic paper display that is more like reading on the printed page than on conventional computer screens.

Coupling this innovative display technology with a lightweight, compact and stylish design, the Reader lets active readers carry as much as they want to read whether they are traveling on the road or just around the corner while preserving a “book-like” reading experience.

Roughly the size of a paperback novel, but thinner than most – about .5 inches thin – the device can store hundreds of books and other documents using a combination of internal flash memory and optional Memory Stick® or Secure Digital flash memory cards.

Pricing and Availability

The Sony Reader Valentine’s Day edition lists for about $500 and comes complete with USB cable, a wall charger, the CONNECT Reader software and a protective soft cover, in addition to the limited edition Dooney & Burke leather cover, cloth carrying bag, and the $25 Connect eBook gift card.

More information about the Sony Reader is available at www.sony.com/reader.

Editor's Notes:
For additional information about the Sony Reader, consumers can call (888) 315-SONY, or visit Sony's web site at: www.sony.com/reader. For complete specifications and digital images, members of the news media are invited to visit Sony Electronics' news and information web site at www.sony.com/news.
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plus Sony Reader
shown with Dooney & Bourke cover

plus Sony Reader
shown with Dooney & Bourke cover- closed view
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Contact Information
Valerie Motis
Sony Electronics Inc.


Bennett Kleinberg
Goodman Media International, Inc.
(212) 576-2700

John Bianchi
Goodman Media International, Inc.
(212) 576-2700

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