7-ELEVEN, INC. FOCUSES ON ADDED CONVENIENCE FOR DIGITAL PHOTO BUFFS WITH SONY PICTURESTATION SYSTEM FIVE-STORE TEST

PARK RIDGE, N.J./DALLAS (Feb. 11, 2004) - Sony Electronics Inc. and 7-Eleven, Inc. have agreed to place Sony PictureStation ® digital photofinishing kiosks in five of the chain's store locations* in the Dallas-Fort Worth-area this March.

The placement is the first phase in a proof -of-concept test for a possible larger deployment of Sony PictureStation kiosks at 7-Eleven stores, the country's largest convenience store operation.

"7-Eleven is committed to providing customers with a convenient, high-quality experience, and Sony's PictureStation system is a perfect fit for us," said Ron Hannah, 7-Eleven's category manager for Services.. "Once we saw the photo-like quality, the wireless credit-card functionality and how quickly transactions were completed, we were sold on this convenient service."

The PictureStation system's wireless credit-card technology lends itself to unattended service and quick transactions. The kiosk's photo-like quality is created by Sony's dye sublimation process and new, easy editing features. Convenience and flexibility are delivered by the PictureStation system's ability to create everything from wallet-sized to 8 x 10-inch prints, in addition to custom options like seasonal and holiday borders.

Customers need only insert their digital photo memory card into the machine and through touch-screen technology select and edit the pictures they want printed on quality photo paper. The process takes just a few minutes from start to finish, based upon the number of pictures to be produced. Payment is made by credit card.

"We're extremely pleased that 7-Eleven has agreed to test our PictureStation system to enhance their service to existing customers while hopefully attracting new ones," said Jay Dellostretto, vice president for digital photography in Sony Electronics' Business Solutions Division. "The popularity of digital photofinishing kiosks is exploding, and a 7-Eleven deployment would certainly accelerate this phenomenon. We're thrilled to be working with them."

Currently, there are PictureStation kiosks deployed nationwide in locations ranging from traditional photo retail outlets to consumer electronics stores to college bookstores.

7-Eleven stores where Sony PictureStations are expected to be deployed next month:

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven ^® stores in the United States and Canada and licenses approximately 20,000 7-Eleven stores in 17 àother countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at www.7-Eleven.com.

For Sony Electronics Information:

Readers can visit www.sony.com/picturestation. For additional press information and digital images, please visit Sony Electronics' news and information web site at www.sony.com/news. For more information regarding the nearest Sony authorized dealer or service location, call 1-800-686 SONY.