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SONY INTRODUCES ‘HD FOR SURGERY’ AT 2006 ACS CONVENTION

CHICAGO (ACS, Booth #1434), Oct. 8, 2006 – High-definition technology is moving from the home theater to the surgical suite.  Just as HDTV enhances television color and clarity, high-definition imagery allows the medical community to see details of a patient’s anatomy with four times the resolution of standard-definition technology.

Sony Electronics, playing a leading role in this transition, will debut its “HD for Surgery” initiative at this year’s American College of Surgeons Clinical Congress in Chicago to demonstrate how Sony’s HD cameras, printers, monitors and “behind the scenes” technologies can enhance surgical images.

“Sony HD products are helping to improve all levels of medical visualization,” said Steven Blum, Sony vice president of marketing and sales for medical products.  “We have HD products and technologies that have become integral parts of medical systems from major surgical equipment manufacturers and integrators.”

As part of an overall demonstration showcasing the “HD for Surgery” theme, Sony will exhibit several HD and HD-compatible products including the LMD-1950MD flat panel monitor, UP-D75MD digital color printer, and the PDW-70MD, Sony’s first XDCAM® HD medical-grade 1080i video recorder.  The exhibit will be rounded out with HD surgical footage acquired and shown using Sony products, as well as live booth-to-booth medical education applications using Sony’s new PCS-HG90 IPELA® high-definition, IP-based video communications system.

 

Editor's Notes:
Sony Electronics Inc. is a leading provider of innovative medical products that are designed for use in a wide range of applications as stand-alone hardware or for incorporation into integrated medical systems. Medical imaging offerings include dry film imagers, printers and medical grade monitors for a full range of modalities. For more information call 1-800-535-SONY or visit http://www.sony.com/medical
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plus UP-D75
UP-D75

plus PCS-HG90
PCS-HG90

plus PDW-70MD
PDW-70MD
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Contact Information
Chavonne Jones
Sony Electronics Inc.

Jennifer Gill
Allison & Partners
(212) 302-5460, ext. 2

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