SONY UNVEILS HIGH-DEFINITION 3X SPEED SUPER SLOW MOTION CAMERA SYSTEM

PARK RIDGE, N.J., Feb. 20, 2006 - Expanding its range of multi-format high-definition technology for high-end studio and sports broadcasting, Sony is introducing a new 3x HD super slow motion camera system.

The new HDC-3300 system achieves 3x speed slow motion effects in full HD resolution, a significant benefit for sports broadcasts and other high-end content creation applications.

"The growth of HD sports broadcasting has placed more demands on all the tools available to sports producers doing SD broadcasts," said Rob Willox, director of content creation marketing for Sony Electronics' Broadcast and Production Systems Division. "The ability to do 3x super motion fulfills the need for quality motion analysis and adds immensely to the HD viewing experience."

Designed for use by OB vans and production or rental houses, the new system can also output normal speed signals simultaneously for live feeds through separate digital signal processing.

The new camera includes three 2/3-inch High Speed Progressive CCDs and enables recording at 1920 x 1080/180i or 150i as well as 1280 x 720/180p or 150p.

The new system also features several other in-camera functions, including flicker reduction, shading correction, white balance and auto iris detection. The system achieves reduced power consumption of the camera head by keeping the main signals on the camera control unit side (model HDCU-3300) and enabling 10 Gbps digital transmission from the camera head to the CCU.

The camera can be used with standard SMPTE fiber cable at runs exceeding 2,000 meters, depending on system configuration.

The HDC-3300 camera system is planned to be available at a suggested list price of $270,000.

###