SONY OFFERS MULTI-FORMAT SOLUTION FOR HD BROADCASTS WITH NEW 1080/60P CAMERAS

LAS VEGAS (NAB Booth SU6406), April 17, 2005 - Sony is providing an unprecedented multi-format approach to high-definition broadcasting with the introduction of the 1080/60P HDC-1000 studio and HDC-1500 portable cameras, both capable of 1080i or 720P HD operations.

Considered by many video professionals to be the ultimate solution for HD image capture, the new cameras will benefit studio facilities, OB truck companies and other users who need to satisfy a diverse range of client requirements.

"These cameras overcome the challenges presented by the varied requirements of U.S. DTV production," said Robert Willox, general manager of content creation for Sony Electronics' Broadcast and Production Systems Division. "It's no longer an issue of `one format or the other.' This technology enables a single studio or OB van to support both 1080i and 720P signal formats with no compromise in image quality."

1080/60P combines the spatial resolution of 1080 lines with the temporal resolution of 60P, supporting all DTV formats to the highest degree.

At the heart of the new cameras are high-performance 2-megapixel 1920x1080 progressive scan CCDs, which provide enhanced image quality and stability. This CCD technology combines native 1080/60P image acquisition with a newly developed video image processor, utilizing the latest 0.11um semiconductor technology.

The 1080/60P performance of the new CCD combined with the camera's image processing algorithm permits an over-sampled 720P signal, resulting in unmatched spatial frequency characteristics and the highest level of 720P performance.

The new cameras operate across the entire spectrum of HD standards including:

Other shared features of the cameras include integrated down-conversion (SDI or VBS, with or without pull-down), dual HD SDI outputs, and output to VF signals with 60Hz scanning to minimize VF flicker even in 24P mode. Two-channel external control lines can be secured within the fiber system with RS-232C or RS-422 connections for virtual studios. SD monitors can also be used as sub monitors with these cameras.

Sony is also displaying the HDC-1550 triax interface portable camera, for current triax-based applications. Also, the HDLA-1500 large-lens adapter for the HDC-1500 and HDC-1550 cameras streamlines daily operation through the use of a quick mount mechanism.

The Sony HDC-1000 studio camera is planned to be available in August at a suggested list price of $100,000. The HDC-1500 is planned to be available in August at a suggested list price of $90,000. The HDC-1550 triax interface portable camera is planned to be available in December at a suggested list price of $96,000.

# # #

Editor's Note: For more detailed product information, your readers can visit www.sony.com/professional. To find the nearest Sony authorized dealer or service location, readers can call 1-800-686-SONY. For additional press information and digital images, please visit Sony Electronics' news and information web site at www.sony.com/news.