SONY EXPANDS LUMA SERIES OF LCD MONITORS FOR PROFESSIONAL VIDEO PRODUCTION APPLICATIONS
LAS VEGAS (NAB Booth SU6406), April 17, 2005 - Sony's newest additions to its LUMA ™ line of LCD monitors offer video professionals more options for choosing configurations that fit diverse broadcast and post-production applications. The new models fall into four categories: multi-format two-piece systems, one-piece standard-definition monitors, rack-mount multi-monitor solutions and a handheld monitor.
"For customers making the leap from CRT to LCD, as well as SD to HD, the newly expanded LUMA line can make these transitions as seamless as possible," said Tom Mykietyn, general manager of display and storage products in Sony Electronics' Broadcast and Production Systems Division. "One key feature we've incorporated into many of the new models is Sony's ChromaTru color processing, a key differentiator from other available LCD displays. This unique technology compensates for variations in LCD color levels commonly caused by differences in chromaticity coordinates, color temperature and gamma curves."
HD/SD Multi-Format Two-piece Models
Five new LUMA two-piece models (LMD-152S, LMD-172WS, LMD-212S, LMD-232WS and LMD-322WS) feature Sony's ChromaTru color processing technology.
ChromaTru processing is based on color space conversion and white balance adjustment. Color space conversion adjusts chromaticity coordinates, color temperatures and gamma curves. White balance adjustment delivers broadcast-quality gradation while maintaining standardized gamma characteristics. The technology allows each model in this series to closely color-match not only other LUMA monitors but also the SMPTE-C, EBU or ITU-709 color standards traditionally used in CRT models.
Two 14-inch and two 20-inch SD monitors (LMD-1410/1420, LMD-2010/2020) display 640x480 VGA resolution and can be rack-mounted or wall-mounted with VESA mounts. Users can adjust color temperature, select between 4:3 and 16:9 aspect ratios and work with a scan mode range of -3% to 5%.
The LMD-1420 and LMD-2020 can also be viewed in blue-only mode with center and safety markers, and these monitors are available with an AR coated protection panel and an SDI optional input board (BKM320D).
Rack Mount Multi-Monitors
The panels on these second-generation LUMA models feature wider viewing angles and improved brightness and contrast. The LMD-4420 and LMD-5320 are 4:3 displays, and the LMD-7220WS is 16:9, and all three are also available with the BKM320D SDI input option.
The LMD-9050 is a nine-inch SD/HD monitor solution with built-in HD-SDI capability. Targeted as a replacement for Sony's BVM-D9 CRT monitor, the LMD-9050 can also display 720/50P signals.
All screen sizes are stated in terms of viewable area, measured diagonally. Suggested list pricing for the new LUMA models are as follows:
Editor's Note: For more detailed product information, your readers can visit www.sony.com/professional. To find the nearest Sony authorized dealer or service location, readers can call 1-800-686-SONY. For additional press information and digital images, please visit Sony Electronics' news and information web site at www.sony.com/news.
