PARK RIDGE, N.J., Jan. 31, 2008 – More than 30 Sony high-definition cameras will be used by Game Creek Video, the mobile production company supporting the Fox Sports broadcast this weekend of the NFL championship game between the New York Giants and the New England Patriots. They include a combination of Sony’s HDC-1500 multi-format cameras and HDC-3300 3x slow-motion cameras.

            The cameras will be used for pre-game, game and in-studio programming by Fox

            A total of 27 HDC-1500 cameras will serve as the primary field-production units, supported by four HDC-3300 systems. Two of these “slow-motion” systems will be placed in each end zone, while the other two will be used as free-roaming hand-held units.

Game Creek’s president Pat Sullivan is very familiar with Sony’s professional cameras, having used them previously for several high-profile live events, including the NBA Finals, Major League Baseball’s All Star Game and World Series, and NASCAR’s Daytona 500 and other FOX Sports NASCAR events, as well as NFL regular season and playoff games on FOX Sports.

             “This is the ‘big game’ and it is the most watched television event in the world, so we’re not taking any chances,” Sullivan said. “We’re confident that Sony’s camera systems will perform memorably for us again at the big game this year, bringing viewers at home one of the best and most immersive high-definition championship game broadcasts they’ve ever seen. Our track record of success with these HD cameras and their spectacular image quality are a big part of why we’re bringing them to Arizona.”

            Game Creek will support the game with its FX HD mobile production system, which comprises five integrated production, support, and studio trailers. The company will also be using Sony HD technology for the upcoming Daytona 500 NASCAR event.

Sony’s HDC-1500 multi-format camera system is capable of capturing high-definition images in either1080i or 720P, making it the ideal system for a range of sports broadcasts and other high-end content creation applications, as well as production companies that need to handle both types of high-definition signal formats.

The HDC-3300 camera achieves 3x speed slow motion effects in full HD resolution. Designed for use by OB vans and production or rental houses, the new system can output normal speed signals simultaneously for live feeds through separate digital signal processing.

More information about Sony’s professional HD cameras and other broadcast and production technology is available online at www.sony.com/professional.