SAN DIEGO (SIGGRAPH Booth #1249) Aug. 7, 2006 – Sony’s professional display products will be the presentation centerpiece of several exhibit areas at the SIGGRAPH 2007 Convention here this week.

The Sony technologies on display range from SXRD™ 4K large venue to LCD business projectors to large-format displays for digital signage applications. And for the first time in an application other than gaming, Sony will exhibit its newly developed “Cell Computing Board” prototype for multimedia computing applications such as computer graphics and scientific visualization that require massive data quantities to be processed.

“The computer graphics community is relying more on high-powered processing and interactive technologies for visualization, motion picture animation, simulation, CAD/CAM work and post-production,” said John Kaloukian, director of Sony Electronics’ professional display group. “This has created the need for high-resolution, multi-function displays and projectors that fit a range of professional requirements. The products in our line-up were designed with this flexibility in mind.”

Sony’s SXRD 4K projectors are being put to use in the annual event’s Computer Animation Theaters. Sony is providing three units of its 5,000 lumen model (SRX-S105), continuously running animation content. One Animation Theater will present about 30 minutes of 4K content twice daily.

Sony’s LCD projectors and public displays will be used throughout the show’s Art Gallery, Emerging Technologies Preview, Educators’ Program, Guerilla Studios, FJORG! Animation Event and the Sandbox Symposium.

The SRX-S110 (10,000 lumens) will be in Sony’s Cell Technology Booth (#1249), demonstrating the real-time image processing capabilities of its Cell Computing Board.

The SRX-R105 (5,000 lumens) is in the Sony ImageWorks booth, displaying a clip reel of Sony Pictures Imageworks projects, and 4K projectors will also be demonstrated by Purdue University in a stereoscopic demonstration.

The Sony LCD business projectors and LCD public displays that will power the visuals in Sony’s booth and other venues throughout SIGGRAPH include the VPL-CX63 and the VPL-VW100/P models, with the Sony displays ranging from the 32-inch KLH-W32, 40-inch FWD-40LX2F/B, and the 50-inch FWD-50PX2/B models (all screen sizes are viewable area, measured diagonally).

After the show, all products used in these areas will be available to purchase at special pricing for SIGGRAPH attendees through Sony’s web site www.sony.com/bpcvalue, under the heading “SIGGRAPH 2007.”