LAS VEGAS (NAB Booth #C11001) April 19, 2009 – Interactive lifestyle network and retail destination HSN is making the leap to high-definition production, adding 43 Sony HDC-1400 studio cameras and three Sony MVS-8000G production switchers to its seven-studio facility in St. Petersburg, Fla.

The upgrade is part of HSN’s efforts to create an end-to-end high-definition solution for the network. HSN is in the process of building an entirely new fiber-based HD infrastructure that includes the MVS-8000G switchers, digital audio controls and a new main router that allows for one centrally located camera-control center.

The HD upgrade project also includes XDCAM HD422 PDW-700 camcorders, PDW-HD1500 decks, Sony BVM-L230 master monitors, and an assortment of Sony LUMA® LCD production monitors.

The network, which reaches more than 92 million households, selected Sony’s HD technology for its “proven track record of superior sales and technical support,” according to Noley Keener, vice president of broadcasting for HSN.

"The TV screen is our storefront window so it’s important that we present our products using the highest quality presentation available today,” said Keener. “HSN has been a ‘Sony house’ for some time, and they have been the perfect company to guide us as we enter the world of high-definition television. Because HSN broadcasts live, 24/7, we turned to Sony not only for its best-in-class technology, but for its reliability and familiarity. Keeping the learning curve minimal for our crew was essential in order to maintain full operation of the network during the transition.”