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SONY ADDS NEW ENTRY-LEVEL MODEL TO FAMILY OF HIGH-DEFINITION PAN-TILT-ZOOM CAMERAS

LAS VEGAS (NAB Booth #C11001) April 19, 2009 – Sony is introducing an entry-level model to its line of high-definition compact pan-tilt-zoom cameras. The new BRC-Z330 remote control camera is designed for an array of remote acquisition applications, such as television production for recording programs and for use as a weather or traffic camera.

            Compact and lightweight, the new camera maintains the design elements of its predecessors but uses a specially designed read-out from its CMOS imaging technology to significantly shorten image delays.

“This camera meets a professional shooter’s need to combine high resolution images with high performance,” said Mark Bonifacio, group marketing manager for professional video at Sony Electronics. “It achieves high accuracy and wide-range PTZ performance without the need for complicated cable connections and installation.”

The BRC-Z330 has a 1/3-inch type single CMOS sensor, with 2 million pixels, and an 18x optical zoom wide-angle lens (72x with digital zoom). It can output 1080i, 720P, and standard-definition content.

A new direct-drive motor eliminates the need for gears and belts, enabling a silent, smooth pan/tilt mechanism. The new camera can be controlled by external devices via Sony’s VISCA™ protocol (RS-232C / RS-422). Additional features include enhanced phase control in genlock operation and a new auto-focus assist function.

The camera can display images onto a large screen in houses of worship, auditoriums, teaching hospitals, corporate boardrooms, and at sporting events, trade shows, and concerts. The unit can also be used for distance-learning applications in which clear, high-definition images need to be projected onto electronic whiteboards during a presentation, for example.

The BRC-Z330 is planned to be available in July at a suggested list price of about $5,000.

 

Contact Information
Tom Di Nome
Sony Electronics Inc.

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