LAS VEGAS - 17 April, 2008 – Sony has expanded its business in the Australian broadcasting industry with the signing of a new contract with the Seven Network.
Seven Network - the largest Metropolitan Network in Australia, has purchased Sony PDW-510 XDCAMä camcorders, PDW-1500 decks and PDW-U1 drive units for its migration to tapeless production. Initially the equipment will be deployed in its Sydney and Canberra studios.
The Seven Network broadcasts nationally from its broadcast centre in Melbourne into all capital cities in Australia. Its affiliate, the Prime Television Network, covers all of the regional areas throughout Australia. Prime Television adopted the XDCAM format in 2005.
Using XDCAM camcorders and drive units will enable the Seven Network to use operational efficiencies offered by the IT centric format. This will extend from camera crews in the field to editing and archiving processes.
“Seven has watched Sony progress with its technology over the years and now they have provided us with technology that will assist with our current and future workflow requirements. With XDCAM being a proven format in the industry, it made our decision much easier when considering which format was to be rolled-out for our news acquisition.” said Trevor Bird, Group Technical Services General Manager at the Seven Network.
"On top of the XDCAM format reliability, Sony’s commitment to service and support gives us confidence for the future. Vendor support for the life of the product was an important part of the selection criteria,” continued Bird.
Charles Montesin, Group Sales and Marketing Manager from Sony Australia explains, “The transparent and collaborative approach the Seven Network has taken throughout this evaluation process has enabled us to understand their business and issues. This helped us to tailor the best solution to meet their needs. Sony is absolutely confident that XDCAM will provide the reliability and flexibility that the Seven Network is looking for.”
