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SONY’S NEW F23 CAMERA RISES TO THE PINNACLE OF THE CINEALTA ACQUISITION LINE-UP
System Will Deliver 4:4:4 1920 by 1080 Imaging for High-End Digital Production

PARK RIDGE, N.J., Feb. 20, 2007 – Sony Electronics has announced the F23 camera, which will support 4:4:4 1920 by 1080 RGB imaging.

The system is the newest member of Sony's high-end CineAlta™ line of acquisition products for digital television and motion picture content creation. It uses three 2.2 megapixel 2/3-inch type progressive CCD imagers and a 14-bit A/D converter. The system will support 1080/23.98P, 24P, 25P, 29.97P, 50P, 59.94P, 50i and 59.94i formats.

“With this new system, content creators and program producers will have one more extremely versatile high-end production tool in their arsenal,” said Rob Willox, Sony’s director of marketing for professional content creation products. “Developed for cinematographers, this system will offer the technical and mechanical flexibility they need, as well as a compact and rugged design to withstand the challenging conditions often encountered on location.”

The new system will share the HDC-F950 camera’s 1920 by 1080 RGB 4:4:4 design, but also incorporate several new features, the direct result of feedback from production professionals.

The SRW-1 digital 4:4:4 recorder will dock directly to the top or to the tail of the new system. This eliminates the need for cumbersome cable handling between the camera and recorder. When more mobility is required, the recorder can also be tethered using a “dual-link” cable connection so the camera is as small and light as possible.

In order to be “film user-friendly,” the camera body will be compatible with a variety of film camera accessories, including bridge plates, matte boxes and follow focus units. These can be attached to the unit without modification. For increased durability and reliability, and to withstand the numerous lens changes that often happen on location, the F23 system will use a harder material for its lens mount (B4 type). 

When used with Sony’s SRW-1 VTR, the new camera system can capture and record variable speed images from 1P to 60P (1P to 30 FPS at 4:4:4 and 1P to 60 FPS at 4:2:2) at the full HD resolution of 1920 by 1080 pixels. This allows for quick- or slow-motion functionality, also known as “undercranking” or “overcranking,” to produce special motion effects commonly used in high-end production.

These variable speed images can be played back by the SRW series of VTRs immediately after shooting.

The system’s control surface layout, indicators and menu system were designed to give film camera users a familiar and intuitive user interface.

Users can operate the system with the supplied “Assistant Panel” remote controller. This device connects to the camera with a single cable and allows users to remotely execute basic camera and VTR operations, such as REC/STOP, changing frame rates and shutter angle.

The CVP File Editor, which is the Windows® PC running gamma creation software, is also supported.

The F23 system is expected to be available late this spring. It will be offered for sale by Sony and through its CineAlta Premier reseller, Band Pro Film & Digital.

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Contact Information
Tom Di Nome
Sony Electronics Inc.

Pearson Brown
Allison & Partners
(310) 496-4443

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