Stuart Redsun is senior vice president for Sony Electronics Inc. He joined Sony’s corporate marketing team in June 2006 to guide marketing initiatives, reporting to the company’s Chief Marketing Officer Mike Fasulo.

Redsun is responsible for designing and delivering an overarching brand strategy in support of the U.S. electronics business, coordinating specific marketing plans for such product lines as VAIO^® computers, Cyber-shot^® cameras and BRAVIA™ televisions. He also develops, directs and coordinates Sony Electronics’ national advertising and promotional campaigns.

Prior to this role he accumulated nearly 20 years experience in brand positioning, marketing and advertising, most recently at mobile service provider Helio where he served as executive vice president of marketing. He has also held high-level brand marketing positions at Motorola, Nike and Gateway. Redsun’s experience includes the development of demand creation programs, managing both consumer and business-focused advertising campaigns, and executing successful global product launches such as the Motorola Razr and the Tiger Woods collection for Nike Golf.

Stuart holds a Bachelor of Arts in Journalism/Advertising from the University of Oregon. 

01/07