Michael Fasulo is executive vice president, chief marketing officer and corporate social responsibility officer for Sony Electronics in the United States. He leads the newly formed Sony Electronics Customer Platform; which encompasses sales, marketing, communications, retail execution and service. The units that make up this organization are responsible for delivering a consistent Sony-brand message in every interaction with consumers, ensuring company efficiency and customer satisfaction.

Fasulo also oversees the company’s corporate social responsibility efforts through environmental affairs and community activities. CSR-related activities include Sony’s National Take Back Recycling program, which provides consumers the ability to recycle Sony products for free, environmental communications efforts, increased focus on Sony’s eco-friendly products and contributions to local communities in which Sony employees live and work.

Fasulo has been with Sony Electronics for more than 20 years and has held a variety of positions with the company. Previously, he was president of Sony Electronics e-Solutions Company LLC. His responsibilities included all sales, marketing, architecture and platform activities for this former subsidiary. During this time Fasulo launched the very successful Sony Style retail store in America. He also served as the Customer Relations Management officer, where his duties included consolidating Sony's direct sales efforts under one management for a common excellent customer experience.

Fasulo joined Sony in 1984 as a junior financial analyst and has held several positions within the company, including senior vice president of Consumer Sales, president of the Media Solutions Company, president of e-Solutions LLC and currently as EVP & CMO. Fasulo is a member of Sony Electronics Executive Committee, a board of a handful of senior managers responsible for policy making and employee empowerment at Sony Electronics.

Noteworthy accolades include: industry recognized 2008 Customer Champion Award; induction into Sony's prestigious Samurai Society in 1990; Sales Vice President of the Year award in 1990; the Vision award for outstanding leadership in 2001; and the COO award for customer relations management in 2003.

Fasulo is on the Senior Advisor Board for the Marketing Leadership Council, a membership of chief marketing officers run by the Corporate Executive Board and is also a member of the Mplanet™ 2009 Advisory Board. Mplanet is the American Marketing Association’s all-industry gathering of the top minds in marketing.

Fasulo earned his bachelors degree from Glassboro State College and has attended various executive education programs at IMD, Switzerland, UCLA, University of Michigan and Columbia Executive Business School. 

06/09