Peter Dille is Sony Computer Entertainment America’s senior vice president of Marketing and reports to President and CEO Jack Tretton. Dille is responsible for all facets of the company’s marketing efforts in North America, including the overall PlayStation brand management, hardware and software marketing, advertising, creative services, communications, promotions and online and direct marketing. Dille brings to his position more than 20 years of marketing experience, including 13 years of direct experience in the videogame space.

Previously, Dille was senior vice president of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role Dille reported to the President and CEO and was responsible for overseeing the company’s global brand management strategy and product planning. Dille also served as THQ’s vice president of marketing where he oversaw the company’s North American marketing group including advertising, communications and promotions as well as THQ’s online presence.

Prior to joining THQ, Dille served as senior director of product marketing for Sony Computer Entertainment America and was a key executive in the launch of the original PlayStation console in 1995. In this role, he managed all PlayStation advertising and oversaw all hardware, software and peripheral product marketing. Dille’s eight-year tenure at Sony also included executive marketing and communications roles throughout Sony’s interactive electronic divisions.

Dille received his Bachelor of Administration degree from Rutgers University.

03/06